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This clever political candidate has produced a unique yardsign. The sign features the candidates’ name and likeness as well as a large white space that allows supporters to fill in their own personal message of why they are voting for him.
This is a brilliant application of offline social media and user generated content and gives the campaign hundreds of potential marketing messages and a variety of eye-catching signs instead of the same old boring uniform sign that blends into the landscape. (I suppose this could be misused, but let’s focus on the positive)
This same approach could be used by a plumber, home remodeler, non-profit agency, school, church, or real estate agent in some pretty creative ways.
Comments
This entry was posted on Friday, July 25th, 2008 at Jul 25, 08 | 2:12 pm and is filed under Referral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
I love the trust this candidate has. I don’t why I keep thinking that I fear for him - what are the opponents gonna write in as a mockery - will it be THOSE that make the front page and create the buzz. Still, it’s a brilliant step of creativity and courage. He places a lot of confidence and trust in his supporters and figures even if the “enemy” tries to shame his name, then he ultimately gets some press. I was talking with a client today about promoting the local online review pages that are currently being written about their retail shop (3 out of the 4 are 5 stars!!!) I was explaining how she should encourage more of her customers to go to this review site to post their reviews. She couldn’t do it. She said, “I’m just going to tell certain customers” about that page (she’s making the assumption people don’t really know about the Yahoo review pages). She wants to have CONTROL over the message. Control over what is said about their business. It takes courage in small business to allow AUTHENTICITY to convince and compel prospects - we more often feel as if we have to create this charade (like most politicians) that make us seem perfect in every way! Being real speaks volumes to customers, especially in the know-like-trust definition of marketing. But so many small business owners are still treating marketing as some sort of slick ad campaign to paint a perfect picture of ourselves as if that will persuade. I’ve read your posts before on authenticity and I think it takes authentic stories along with courage and creativity to succeed. I like this guy’s style - maybe I could write him in as President!
I LOVE this idea. The individuals that do this, will have even more buy in on promoting the candidate. Others will abuse it, but it will become a David/Goliath mentality and the David’s will become even more active in promoting their candidate.
I think this is brilliant.
- Mike Michalowicz
Love this idea…as Randy mentioned, this may be a little risky- but I like risk. With it comes the opportunity for crises, and the opportunity for great success! Good Luck to Jason Kander!! His trust in society alone would get my vote!
I love campaigns with clever marketing… Ron Paul was by far the most effective in as long as I can remember. I knew people developing their own advertisements and buying billboard space for this guy, goes to show that a marketing matters!
Very Creative…
It is risky, but if you are a reputable company (or candidate) you should have far less problem with negative results than trying to keep up with the demand for such signs.