Small Business Marketing Blog from Duct Tape Marketing

Consider subscribing to my blog’s RSS feed. It’s sticky There are many ways to analyze web traffic and web effectiveness. In fact, there are so many ways that most small business marketers can get overwhelmed pretty quickly.
The first step of course is to begin the practice of measuring and analyzing your web site’s effectiveness so [...]

I think the true test of many of the Web2.0 offerings out there is whether or not somebody would pay up a little cash for a service that is or was free.
For some I use I would say no, others maybe, Jott - I just did. Jott came out of beta recently with a host [...]

In it’s very generic, vanilla form, Facebook is just so-so as a business tool. Lots has been written and said about its use for business, but to me the real power comes when you hang the proper accessories, known as applications, on it and really trick it out for business and professional use.
There are thousands [...]

Was a time when home based meant - “not really a business” but, oh how times and technology and lifestyles change. Today home based often means, choice, family, hip, fireplace, dog, freedom, serious income and a host of other very cool things.
That’s why I love that my friend Rich Sloan of StartUpNation has put so [...]

I had a great visit with Bob Thacker, senior vice president of marketing and advertising at OfficeMax, for a recent episode of the Duct Tape Marketing podcast. Bob is the inspiration behind some very clever viral campaigns of late for office supply retail giant.
I wrote earlier about the “Penny Pranks” hidden camera series of [...]

Being different, or more accurately, having a point of differentiation that matters to a market, is one of the most critical marketing strategies for the small business.
Intentionally finding and centrally communicating that point of difference is what sets the truly successful business apart from the businesses relegated to compete on price.
See, the market must have [...]

There are all kinds of ways to increase conversion on your website. You can tweak headlines, test offers and play with every single copy element to get it just right - but, at the end of the day, if the user doesn’t really get what you are trying to get them to do, you’re sunk. [...]

I have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.
I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go.
This tool is literally ripped from the streets of [...]