Contact Us

Duct Tape Marketing

Duct Tape Book
Marketing Events Calendar
Duct Tape MicroBlog

Blog Channel Members

Email John Jantsch
About John Jantsch

  • Top Commentators

  • Recent Posts

    Entire Archive

    View by Category

    Twitter for Business

    Consider subscribing to my blog's RSS feed. It's sticky

    Oh, about twice a day now I get asked if this twitter thing is a tool for business. Sometimes the requests are muddled with puzzled tones of “I just don’t get it.” Other times folks are sort of pissed off. I mean, yet another thing to keep track of and do.

    I happen to think that twitter has some fabulous business uses, and not just for the ultra connected techie, for the typical small business too.

    I’ve put together my “Beginner’s Guide to Using Twitter for Business” and offer here to all as a gift. This is not the definitive guide to all things twitter, this is a nice, simple, practical road map to show you how to start using twitter to reach some of your business and marketing objectives.

    Enjoy and feel free to pass along and share on some of social sites linked below.

    Share and Enjoy:
    • Digg
    • Sphinn
    • del.icio.us
    • Facebook
    • Mixx
    • Google
    • Reddit
    • StumbleUpon
    • Technorati
    • TwitThis

    Posted by: John Jantsch on Aug 04, 08 | 1:01 pm
    Category: Social Media | Tags: ,


    Comments

    This entry was posted on Monday, August 4th, 2008 at Aug 04, 08 | 1:22 pm and is filed under Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

    26 Comments so far

    1. tinu on August 4, 2008 Aug 04, 08 | 1:26 pm

      Cool. Stumbling it.

    2. Chad on August 4, 2008 Aug 04, 08 | 1:45 pm

      Thanks for the guide! The rest of my marketing team seems to be dumbfounded by Twitter so I just passed your guide around to them. There isn’t too much of a buzz about electronic payment processing (other than PayPal), but by creating the RSS feeds (that you mentioned in the guide), I feel like I am having the “big picture” fed to me. Thanks, again!

    3. John Jantsch on August 4, 2008 Aug 04, 08 | 2:10 pm

      @chad - my pleasure, passing the guide around is what it’s for.

    4. Jon Clayton on August 4, 2008 Aug 04, 08 | 2:48 pm

      Thank you for the e-book. I read your blog via Feedburner. I will certainly read through it this week.

    5. Debbie Hemley on August 4, 2008 Aug 04, 08 | 2:56 pm

      Great resource, thanks for developing and sharing.

    6. Donny - MarketingTwin #2 on August 4, 2008 Aug 04, 08 | 6:21 pm

      John, thanks for putting this twitter guide together. By the way, did you happen to see the ABC NEWS reports on TV a few weeks ago about Comcast using twitter to improve a customer service event. Great video: http://tinyurl.com/5aqasr

      In closing, a client of ours said to me the other day “I don’t know about all that Tweeter or Twitting stuff. Those people sound like they have too much time on their hands!” HA Guess we have some coaching to do to help her understand the value of twitter and other social media.

    7. veronika on August 4, 2008 Aug 04, 08 | 6:26 pm

      I’m in a women business owners group that is mostly confused by all things bloglike and social networking… this will really help me explain to them what Twitter is - thanks!

    8. Rich on August 4, 2008 Aug 04, 08 | 9:35 pm

      Thanks for putting this up, John. I confess to being one who draws the line at Twitter in terms of its effective use for businesses, but I look forward to being proven wrong. :-)

    9. MarketingTwins-Randy on August 4, 2008 Aug 04, 08 | 9:48 pm

      I’ve been using Twitter for 2 months and now, because of this e-book, it actually makes sense! :) I’ve enjoyed the relationships I have found with like-minded people and as well, I have found great material for posts to my blog and Facebook profiles.

    10. nudgeme on August 5, 2008 Aug 05, 08 | 12:13 am

      Thanks John for this Guide. I use Twitter and find it’s great for hearing about things first as people send out ‘tweets’ about things I’m interested in. I hadn’t heard of Twellow, the Twitter directory, so thanks so much for sharing info on that. And of course Twitter’s a great tool for helping people to be more concise and to the point with the requirement for 140 character posts!

    11. Jim Rudnick on August 5, 2008 Aug 05, 08 | 7:37 am

      would like to have printed same - but it always prints using an Asian font, ie not english…no matter what I try to do.

      is that normal?

      Jim

    12. Scott Meade on August 5, 2008 Aug 05, 08 | 11:58 am

      I like what companies like Cashboard have done at http://twitter.com/cashboard, using Twitter as a day-to-day or even hour-by-hour update of software enhancements and system status. Thanks for putting this together.

    13. Marketing Deviant on August 5, 2008 Aug 05, 08 | 12:52 pm

      Thanks for the ebook. I’ll check it out and see how to use twitter for business use :)

    14. Jan Marie Dore, The Professional Women's Online Marketing Coach on August 5, 2008 Aug 05, 08 | 1:29 pm

      Thanks for creating this useful guide John. I have been using Twitter, but wasn’t convinced it could forward my business. You’ve convinced me! Thanks for the tip on Twellow too….I updated my profile there.

    15. Graham Jones - Internet Psychologist on August 5, 2008 Aug 05, 08 | 1:36 pm

      Thanks for the guide. People might also like to keep up to date with how to use Twitter in business at:

      thetwitterclub.com

    16. Tynisha Thompson on August 6, 2008 Aug 06, 08 | 9:52 am

      Hi John,

      Thanks for this. Love the guide. I read it online but when I print it out, the words are jumbled together…not sure if I’m the only one experiencing this but I wanted to let you know.
      Thanks again.
      Tynisha Thompson
      http://www.booksavvymedia.com

    17. Rob Williams on August 7, 2008 Aug 07, 08 | 8:34 pm

      I totally relate to your statement about people sounding pissed off when they talk to me about Twitter. They also are people who haven’t tried it but they know they hate it. Reminds me of people who say all blogs are stupid because they don’t know why anyone would journal online.

    18. Dr.Mani on August 10, 2008 Aug 10, 08 | 7:35 pm

      Nice primer on Twitter, John. Have shared it with my Twitter network too. Thanks :)

      All success
      Dr.Mani
      I tweet as ‘drmani’

    19. Michelle on August 10, 2008 Aug 10, 08 | 10:41 pm

      John, I’m looking forward to reading this. It’s kinda overwhelming all these sites to deal with. Your work is always exceptional, so I’m sure this will be a great help!

    20. Jeff Cobb on August 11, 2008 Aug 11, 08 | 4:26 am

      Thanks, this is just what I need to share with some business colleagues who do not “get” Twitter. I think the tool can also have good internal uses for things like communication around Balanced Scorecard and other strategic initiatives, as mentioned briefly in my post at Hedgehog
      & Fox
      - Jeff

    21. Jeff on August 11, 2008 Aug 11, 08 | 8:55 am

      I absolutely HATE Twitter, but I use it as a neccessary evil. Just to make sure I wasn’t being too hard on it, I went to Twello and looked up a particular sector. The posting there…in this ‘professional’ environment…was just as inane as the what they ‘generic’ Twitter user writes.

      Don’t get me wrong. I am grateful that you took that time to share your guide with us…but I strongly feel that Twitter will soon become MySpace…a place that is clearly for teens and slackers. Trying to contact all of your ‘friends’ and telling them about your business or product can much more easily (And professionally!) be done via e-mail.

      http://www.ShopForTheGood.blogspot.com

    22. Coach Reggie on August 12, 2008 Aug 12, 08 | 5:49 pm

      Thanks for the guide. Twitter has developed a following with a little niche of the small business community in Wilmington, NC. Here are a few benifits I have seen..1)It has been a tool to create more community within a segment of my client base. 2) I stay top of mind as a referral source 3) Clients provide testimonials of events that they attend that their followers can read 4) A former client of mine re-engaged my services by staying connected to me on Twitter. 5) Twitter allows people to see our personal side which gets people to know, like, and trust us which makes it safer to buy from us.

      So Twitter is working in Wilmington, NC

    23. Nikki on August 31, 2008 Aug 31, 08 | 1:59 am

      Twitter Club link not working Graham :(

      Great free download - we plugged it on Business on Twitter and http://www.299steps.com

    24. Deb Kolaras on November 11, 2008 Nov 11, 08 | 2:26 pm

      A very useful and generous booklet. I am already a Twitter evangelist, but will share this booklet with new clients and friends whenever I can. Thank you!

    25. scott on November 11, 2008 Nov 11, 08 | 6:14 pm

      I look forward to reading this tonight. I have started to use Twitter to update clients and even find new ones…while it hasn’t been earth shattering…it certainly seems to be full of promise.

    26. Andrew on November 11, 2008 Nov 11, 08 | 6:32 pm

      Amazing ebook on how business (any business) can use twitter to grow and build that so important relationship. At Spheric we’ve took it further by linking our delicious account with our twitter account, read about it here.

    Name (required)

    Email (required)

    Website

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    Share your wisdom






    Voted a Forbes Favorite for small business and marketing. "Clever marketing ideas galore and lots of contrarian thinking on what works and what doesn't."

    ~ Forbes magazine

    Twitter Feed

    Right now, John Jantsch is . . .

    Amazon plugin here

    Small Business Marketing Magazines


    Free - No strings attached - Business and Marketing Magazine Subscriptions

    Target Marketing
    CRM
    Internet Retailer
    eWeek
    Electronic Publisher
    Print Media and more


    Creative Commons License
    This work is licensed under a Creative Commons
    Attribution-NonCommercial
    -NoDerivs 2.5 License
    .
    Get mobile version of Duct Tape Marketing
    AddThis Feed Button



    Subscribe to the Duct Tape Podcast
    subscribe via iTunes

    Duct Tape Marketing System

    Duct Tape Marketing System

    Duct Tape System - Complete small business marketing system in 14 workbooks and 4 audio CDs.


    Referral Flood by John Jantsch

    Referral Flood by John Jantsch

    Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch

    Subscribe to my weekly newsletter



    After you hit subscribe button page will refresh and you are good to go


    Connect Socially