Comments on: Get Your Shine On

By: thesaleswhisperer

thesaleswhisperer — Mon, 29 Jun 2009 15:07:58 +0000

Nicaragua Surfing below has a great point on why to bring in an outsider to help you cut through the clutter that inevitably is created when cooking up your masterpiece. We can sometimes get buried and lost and confused as we fall in love (or in hate) with the business we are trying to build. An outside expert can look at your business with no emotion – and a buffer – to help you find that shine again.

By: ZaggedEdge

ZaggedEdge — Mon, 18 Aug 2008 02:02:00 +0000

John, good post on getting your shine on. I don’t personally think that the difference between strategy and tactics are important. (You and Robert Kiyosaki both do).

To me it’s about this process:

SET (your goal) PLAN (how your going to do it) ATTACK (with focus)—no matter the size of the task, this three step process for creating can build billion dollar companies or just get your household chores done more effectively.

By: Nicaragua Surfing

Nicaragua Surfing — Thu, 14 Aug 2008 13:04:29 +0000

This is great advice. It’s funny how when it’s your business things get all confusing and convoluted, but it’s easy to look at someone else’s business and analyze what they need to do.

By: Monique

Monique — Tue, 12 Aug 2008 16:21:31 +0000

I missed this post on my reader a few days ago, and I’m so happy I found it!! Often times, we get caught up in all the official steps of the marketing plan/strategy, that we forget to keep it simple and figure out what makes us SHINE! I started thinking about a few of the marketing projects we are working on here, and it really helped me narrow down the most important elements. Thank you for simple, but great ideas.

By: LindaBusiness

LindaBusiness — Mon, 11 Aug 2008 20:24:00 +0000

What an elequent way of describing what I call “knowing your WHY.” I believe if your Why is big enough it will drive you with passion in the right directions…everything else is detail.

By: Yannick Pauli

Yannick Pauli — Sun, 10 Aug 2008 16:33:23 +0000

WOW. I think you must be the first person in the business growth / marketing arena I have ever heard say something like that. I wholeheartedly agree with you when you say it’s not about balance, but about dynamic harmony. From a life perspective, balance or equilibrium is equal to death! Who wants that? Life is about being far from equilibrium. And into dynamic growth.

A very dear mentor of mine used to say (I paraphrase): “Screw balance. May your personal life and vocational(work/business) life intertwine in a passionate dance. Dance that dance with absolute passion and no breaks on. And let people from the outside try to figure out which is which”.

I think your point is SO important. How many of us, entrepreneurs, are so passionate about what we do and serving others that we make that business/life line gets fuzzy and disappear? But then, the “all about balance” people come in and try to make us feel bad for not delineating clearly personal life and business life.

Well, maybe they are just envious we have figured out the steps of the dance and that they haven’t.

Yannick Pauli
Applied thought leadership in wellness and healing.
Switzerland

By: John Jantsch

John Jantsch — Sun, 10 Aug 2008 15:22:38 +0000

@Dina

“I assist talented people to find peace of mind, and, I get paid! I couldnâ€™t ask for more.”

What a beautiful illustration of my point. Thanks for sharing.

By: John Jantsch

John Jantsch — Sun, 10 Aug 2008 15:19:36 +0000

@Barbara – Actually I think you’re getting the full point I’m making – all the other tools you list are necessary for you and your customers, but what about you – what’s your connection for why you do what you do – what’s the higher purpose you can attach to your business – a higher purpose that informs, motivates and amplifies your work.

As for example – that’s a tough one, because, as you might have guessed, this is meant to be highly personal. Even though I’m suggesting in this post that the Shine be part of your marketing strategy, it may not be something you ever share as part of your marketing communications. It’s just what drives you and allows you to do what’s in sync with what you want out of life.

For me, what I want to be my mark on life – a big part of my Shine, is the help people see how incredible business ownership can be when you realize how fun marketing is. I talk to and see countless business owner’s for whom their business has become worse than a job, and I think that’s the ultimate crime.

So my higher purpose, if you will, is to help them get relief. It’s become a mission that infuses what I do. I’m still stumbling along each day with just how, but I’m crystal clear on why and it makes what I do a joy.

So I don’t have any need to communicate this purpose but I use it as the filter for making business and marketing decisions.