Comments on: Content as a Referral Source http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Small Business Opportunities http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-409324 Small Business Opportunities Fri, 11 Sep 2009 13:45:41 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-409324 Thanks for sharing this info ....this can be an invaluable research tool for building up profiles Thanks for sharing this info ….this can be an invaluable research tool for building up profiles

]]> By: Pamela Slim http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400783 Pamela Slim Thu, 14 Aug 2008 07:33:35 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400783 p.s. you realize I meant to say "ulterior" motive. time for bed! p.s. you realize I meant to say “ulterior” motive. time for bed!

]]> By: Pamela Slim http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400782 Pamela Slim Thu, 14 Aug 2008 07:19:39 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400782 p.s. you know I meant to say "ulterior" motive. can't spell worth a damn. p.s. you know I meant to say “ulterior” motive. can’t spell worth a damn.

]]> By: Pamela Slim http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400781 Pamela Slim Thu, 14 Aug 2008 07:16:56 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400781 I love HARO, and use it all the time to pass out opportunities for clients or readers. In fact, I get so much pleasure from it that I may be a closet PR person. God forbid! I actually got on the local ABC channel here in Phoenix regarding a story on home security. It has nothing to do with my business, but my alterior motive was to learn the process of tv, get to know the producer and local anchors. All happened, and as fate would have it, as they were at my house filming the segment, we started talking about 4-hour workweek and tons of biz-related stuff. The reporter who interviewed me (who is also the main evening news anchor) said "please pitch me stories!" Music to my ears. :) I love Peter's style -- I am going to include him in the book as a great example of brand spirit. I love HARO, and use it all the time to pass out opportunities for clients or readers. In fact, I get so much pleasure from it that I may be a closet PR person. God forbid!

I actually got on the local ABC channel here in Phoenix regarding a story on home security. It has nothing to do with my business, but my alterior motive was to learn the process of tv, get to know the producer and local anchors. All happened, and as fate would have it, as they were at my house filming the segment, we started talking about 4-hour workweek and tons of biz-related stuff. The reporter who interviewed me (who is also the main evening news anchor) said “please pitch me stories!”

Music to my ears. :)

I love Peter’s style — I am going to include him in the book as a great example of brand spirit.

]]> By: Rich Rogala http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400763 Rich Rogala Wed, 13 Aug 2008 15:34:45 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400763 This is great information. I just wrote a post for real estate agents about <a href="http://consistentclients.com/weekend-web-20-wrap-up-for-810/" rel="nofollow">promoting past clients' businesses</a> as a way of generating good love back in the form of referrals. But your idea takes it to the next business by actively sending possible press/business opportunities their way. Great idea! This is great information. I just wrote a post for real estate agents about promoting past clients’ businesses as a way of generating good love back in the form of referrals.

But your idea takes it to the next business by actively sending possible press/business opportunities their way.

Great idea!

]]> By: Chad - Small Business Solutions http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400745 Chad - Small Business Solutions Tue, 12 Aug 2008 15:59:54 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400745 I was reading an article about houseofjerky.net's success using HARO when I got the RSS feed for this post -- Peter Shankman is everywhere! I was reading an article about houseofjerky.net’s success using HARO when I got the RSS feed for this post — Peter Shankman is everywhere!

]]> By: Richard Millington http://www.ducttapemarketing.com/blog/2008/08/11/content-as-a-referral-source/comment-page-1/#comment-400743 Richard Millington Tue, 12 Aug 2008 14:49:48 +0000 http://www.ducttapemarketing.com/blog/?p=1701#comment-400743 I think there is also another benefit here. You can put together a great resource of freelance writers, and what write about. This can be an invaluable research tool for building up profiles of reporters in your niche. Certainly useful if you want to pitch an idea to them later on. I think there is also another benefit here. You can put together a great resource of freelance writers, and what write about. This can be an invaluable research tool for building up profiles of reporters in your niche. Certainly useful if you want to pitch an idea to them later on.

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