Consider subscribing to my blog's RSS feed. It's sticky
Stephen M.R. Covey joined me to talk about trust for the August session of the Duct Tape Marketing Coaching Excellence Series.
Covey is co-founder and CEO of CoveyLink Worldwide and author of bestselling The SPEED of Trust
Trust is such a big issue in business and, in fact, a core component of my definition of marketing - getting someone who has a need to know, like and trust you. The need for trust is such an obvious notion but I think many people take a limited view of what it really means. Covey talks about the need to both earn and give trust as equal parts of the same concept.
During our chat he share a story about a street vendor who was frustrated by the fact that he could only serve a finite number of customers because he spent so much time taking money and making change. So, as a test, he started allow the customer to pay and make change on their own. He discovered that not only could he serve many more customers over lunch, people were rarely dishonest and, in fact, tips were higher. By extending trust he built his own.
You can listen here. or subscribe now and listen via iTunes
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=ce5212f8-9508-42b9-96c4-b1f190694a4c)
Comments
This entry was posted on Wednesday, August 20th, 2008 at Aug 20, 08 | 5:40 am and is filed under Business Books. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
Thanks John, you were late with this guy. I had already listened to the book. I don’t have to buy a book this month. Well, I did anyway.
Very enjoyable podcast. The Speed of trust is very apparent in business. It is amazing what gets done anytime the trust is there. I have always had formula that getting something done = time x skill x money. You would always have to increase one if you lacked the capabilities in the other.
That formula may be short sighted. I don’t think anyone of them is worth anything without trust. And since this is a DTM blog, Trust is everything isn’t it. Maybe the know and like of course need to be there, but TRUST should certainly be in bold.
By the way, as far as audio books go, this one was a good listen.