Consider subscribing to my blog's RSS feed. It's sticky
I have been working with Palo Alto Software for almost a year now to write a marketing plan software based on the Duct Tape Marketing system.
I am thrilled to be able to announce that Marketing Plan Pro powered by Duct Tape Marketing is now ready to go.
This tool is literally ripped from the streets of the real small business world and features the practical (read non-academic) approach at the heart of Duct Tape Marketing.
I think you’ll find that we’ve taken a different approach with this release and built it to be a tool you use for planning AND action. The plans you build with Marketing Plan Pro charge you with coming back and changing and updating your plans based on results. The program gives you guidance, action steps and advice needed to implement your plan.
The program is flexible enough to be used by any size business at any point in the life of the business. We even created a simple 30-minute plan because I know that a tool like this isn’t worth much unless the user can and will use it. You can always add components to create more comprehensive plans once you get started.
Every copy of Marketing Plan Pro powered by Duct Tape Marketing ships with a copy of my book Duct Tape Marketing as well. In addition, Duct Tape Marketing Coaches around North America are available to help you create and implement your marketing plans using the software are a guide.
I have to say, it’s pretty cool having my own software title! Let me know what you think.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=5f25a76d-b7ed-4653-b608-793e687b7cd4)
Comments
This entry was posted on Thursday, August 21st, 2008 at Aug 21, 08 | 2:08 pm and is filed under Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.
That IS pretty flippin’ cool to have your own software program! Congrats!
“New Marketing Action Planning Tool” … “Version 11.0″
Seems that you lost some credibility in your product lineage.
Being a Duct Tape Marketing Coach I was able to through an in-depth workshop with John Jantsch and the Marketing PlanPro guru’s. To tell the truth, when I was looking at the Beta version, I was kind of ho-hum about the whole thing. But the finished result looks pretty impressive.
It is pretty cool for you, John, to have your own software. Being the product guy that I am, it is pretty cool for a coach to have a great tool.
Thanks!
Great marketing coup John which will certainly bring the Duct Tape Marketing brand to the attention of many more small businesses.