Small Business Marketing Blog from Duct Tape Marketing

Sometimes people question the benefits of belonging to multiple social networks and building out all those detailed profiles on each.
I don’t know that I want to use this post to try to convince you on all the long-term merits of doing so as to simply point this out and let you draw some of your [...]

Politicians are often accused of waffling between stances on issues in an attempt to broaden or redirect their appeal.
Well, I’ve run across a small business or two plenty guilty of the same.
In an attempt to broaden their market appeal they craft target market descriptions that leave room for just about anyone who pledges to pay [...]

LinkedIn announced publicly that they are adding a great deal of functionality to their platform by offering a directory of applications. Applications allow user to extend the usefulness of their profiles and networks and allow third-party developers the creative freedom to leverage LinkedIns very large user base.
Facebook has used this strategy very effectively.
I believe [...]

MyCorporation, an Intuit company, takes a lot of the headache and hassle out of legal requirements of forming a corporation.
I’ve used the service over the years to form, admittedly, pretty simple corporations, but it is a great tool and can save you a substantial amount of money. Particularly when it’s free!
On Tuesday, November 11, [...]

Happy, educated, results oriented customers are the greatest sales force you can employ.
You’ve probably experienced that in some manner by way of a referred lead or two. What I would like to suggest is a systematic way to willingly involve your customers as motivated participants in the growth of your business.
Here are the primary steps [...]

A decade or so ago the cry was to build your email lists. It’s still a very valid tactic today, but now is the time to start collecting those mobile phone numbers too. About 60 billion people have mobile phones and with each passing year the technology improves to the point where it may be [...]

It seems like I log in to dozens of accounts all day as I market my business, use online and social media tools and participate in social networking communities.
Although it may feel like I bounce from place to place it finally dawned on me that most of my online business needs are increasingly met with [...]

A review of Duct Tape Marketing courtesy of Philadelphia speaker David Newman – dang, I was just in Philly, sorry David.
This is a video that David posted on the Duct Tape Marketing Workbench and you can post your audios and videos there too!