Comments on: Your Marketing Organized

By: Kolin Djastirel

Kolin Djastirel — Tue, 14 Oct 2008 18:45:42 +0000

Nice visualization. Thanks. But i think it very “average” charts, from on industry to another it can differ greatly.

By: K Gift

K Gift — Thu, 09 Oct 2008 21:30:44 +0000

Charts really explain things in a logical way. I like the way you start with the marketing, lead, conversion and customer service. I so often get stuck on the first one that I loose the 3 others. As for the rest that is a work in progress. Thanks Kweezel

By: PrintPlace

PrintPlace — Thu, 09 Oct 2008 18:47:17 +0000

I like the premise of your chart, and I think I would probably break it down even more into who does what kind of marketing material. Whoâ€™s in charge of postcards, the Web site, the trade show materials, etc. I think the chart would be a great visual to glance at to know right away whoâ€™s in charge of what.

By: Andee Sellman, One Sherpa

Andee Sellman, One Sherpa — Wed, 08 Oct 2008 12:22:34 +0000

Great thoughts John,
I love charts as they really help me see things in context. The idea of creating an org chart for functional areas is really good. Simple yet effective.
As a small business owner it is really easy to keep doing a bunch of tasks , get caught up in the day to day hussle and bustle, and never get any thing strategic completed.

By: Max Entin

Max Entin — Wed, 08 Oct 2008 02:42:46 +0000

The chart you showed is fantastic! It really puts everything you need to do in front of you.

By: Andrew Sokol

Andrew Sokol — Tue, 07 Oct 2008 19:29:10 +0000

I must differ with you on the nature of your graph. It is my opinion that every element of business should spring from strategy, not just the three you have connected to it in your chart. Advertising, PR, Sales, in fact, every part of a business must be guided by underlying strategy. Therefore, while I agree that creating a graph to help visualize marketing concepts can be helpful, I respectfully disagree with your separation of strategy for any element in the business planning process.

By: Andrew Sokol

Andrew Sokol — Tue, 07 Oct 2008 19:24:23 +0000

I have to take issue with your basic premise. It is my opinion that Strategy is at the center of ALL business operations, not just the three you’ve connected to it in your chart. I am mystified that in your chart advertising, public relations, sales, and other key strategic elements are separated from strategy. In my article on marketing strategy
( http://www.marketing-resources-center.com/small-business-marketing-strategy.html ) you’ll see that I graph strategy as the center from which ALL business decisions spring. I advise my clients that strategy should be the basis of every business element. So while I agree that a graph can help clarify marketing concepts, I respectfully disagree about the content of the graph itself.

By: John Jantsch

John Jantsch — Tue, 07 Oct 2008 18:12:09 +0000

@Christian – yes I do find this helps explain the necessary functions that every small business should have. In some cases they never even think about things like strategy or community, but they should and putting like this helps them start thinking about ways they could build those processes into their marketing.