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Every company, regardless of size, must embrace social media.
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Ever see the ABC News story on Comcast and how they use Twitter to stay up with customers. Pretty cool…
http://tinyurl.com/5aqasr
Thanks!
I think it will be easier for the smaller businesses to adopt the technology…less red tape and in many cases, less fear of change…
Social media sites provide a fantastic opportunity for marketers - you just need to know how to take advantage of it. One of the reasons I love social media sites is because of the platform they provide for spreading viral content and applications. I blogged about it here http://www.maxentin.ca/2008/09/promoting-your-website-through-viral-marketing/
All companies, which are buying Social Media for billions $ must remember about one thing from history - “dot com”!
I agree with jeanannvk. Large companies like the idea of social media but have such a hard time getting started because their very concerned with every message that goes out the door.
I have seen large companies using social media and have been quite impressed. I think many of you may be surprised. Not only are many of them active but they also are pro-active. I have received 2 calls from large companies after I have posted a comment or a blogged about their product.
So Big Brother is watching!
Social media sites provide an amazing opportunity for businesses large and small to have marketers take advantage of them. There are companies now that will work with brands to help them establish themselves in the social web for much less cost than most associate with them. Companies and marketers must seek these sources out though.
I work for a university, and with such tight budgets, social media - which is relatively cheap or free - works to promote our faculty and to keep our students connected with us. Regarding the comment about the “dot com” bust…hey, what’s there to lose? We didn’t have to invest much. The day Facebook or blogs are outdated, we’ll just move on to the next big thing!
Once companies get past finding out what social media can mean to their business, they need to build strategies to keep current with it. The what, when (including frequency of interaction and contact), the who, the why … all of this can be overwhelming to businesses (particularly small businesses with limited resources). However the payback is in the power of social media.
John, Would love your comment on an article,”Is Web 2.0 Living on Thin Air” written by Tom Davenport at Harvard Business Publications here http://discussionleader.hbsp.com/davenport/2008/10/is_web_20_living_on_thin_air.html
I am amazed at the shallow nature of the article given the opportunities that Web 2.0 offers big business to connect with Gen X and Y. You can see the comment I left there also. Additionally, another commenter left a link to an amazing talk (Link is labeled “Explaining the Cognitive Surplus”). The talk has the best analogy for explaining by Web 2.0 is here to stay that I have heard yet. So Poignant! Love to see you weigh in!
Angie
@aaswartz on Twitter
http://www.sixfiguremomsclub.com
Thanks for the post.Let define SM: a community with people with similar interest sharing ideas..totally agree with Max there “Social media sites provide an amazing opportunity for businesses large and small to have marketers take advantage of them. There are companies now that will work with brands to help them establish themselves in the social web for much less cost than most associate with them. Companies and marketers must seek these sources out though.”
Those that have invested time and resources into SMO are reaping the fruit now.
Monica