Comments on: Co-branding for New Business http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Corporate Jack http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/#comment-401862 Corporate Jack Sun, 26 Oct 2008 16:59:00 +0000 http://www.ducttapemarketing.com/blog/?p=2066#comment-401862 I like the way you think, Jon. Co-branding can range from corporate clothing with suppliers logos embroidered or silkscreened onto the apparel, giving one's business credibility by being associated with the established brand endorsed along with one's own logo, through to your sterling example. I like the way you think, Jon. Co-branding can range from corporate clothing with suppliers logos embroidered or silkscreened onto the apparel, giving one’s business credibility by being associated with the established brand endorsed along with one’s own logo, through to your sterling example.

]]> By: Kris Bovay http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/#comment-401781 Kris Bovay Tue, 21 Oct 2008 04:37:42 +0000 http://www.ducttapemarketing.com/blog/?p=2066#comment-401781 From a website perspective, co-branding or partnering could be a great way to work on a relationship with one or more other sites on specific topics (3-way interviews; progressive articles; and more). Or as John indicates use an ebook, or report, or white paper to promote your business in partnership with another. Work with a 'friendly' business partner that you can build with. From a website perspective, co-branding or partnering could be a great way to work on a relationship with one or more other sites on specific topics (3-way interviews; progressive articles; and more). Or as John indicates use an ebook, or report, or white paper to promote your business in partnership with another. Work with a ‘friendly’ business partner that you can build with.

]]> By: Angie A. Swartz http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/#comment-401762 Angie A. Swartz Sun, 19 Oct 2008 18:34:07 +0000 http://www.ducttapemarketing.com/blog/?p=2066#comment-401762 What are examples of your cobranded products? Can you list a few please??? Also, can you provide some more detail about how you entered into the relationships before you became so famous? Perhaps a followup post with some tips for those of us just starting out (compared to your, Mr. Famous, that is??) bowing respectfully as I finish my comment =-) What are examples of your cobranded products? Can you list a few please??? Also, can you provide some more detail about how you entered into the relationships before you became so famous? Perhaps a followup post with some tips for those of us just starting out (compared to your, Mr. Famous, that is??) bowing respectfully as I finish my comment =-)

]]> By: Andrew http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/#comment-401743 Andrew Fri, 17 Oct 2008 23:28:23 +0000 http://www.ducttapemarketing.com/blog/?p=2066#comment-401743 Great strategy. I've found businesses very receptive to this approach in this tough economy. Leveraging their existing customer base with new, relevant offerings is a great way to increase profits and can be far less costly than trying to acquire new customers. Great strategy. I’ve found businesses very receptive to this approach in this tough economy. Leveraging their existing customer base with new, relevant offerings is a great way to increase profits and can be far less costly than trying to acquire new customers.

]]> By: Joe Dager http://www.ducttapemarketing.com/blog/2008/10/17/co-branding-for-new-business/#comment-401741 Joe Dager Fri, 17 Oct 2008 20:37:29 +0000 http://www.ducttapemarketing.com/blog/?p=2066#comment-401741 Good post and a great strategy. I think this should be the way you get most of your quality referrals. But you have to be remember to be the one that steps out to offer first. As a result of this, I will make more of an effort to extend myself out to a strategic partner on a regular basis. Good post and a great strategy. I think this should be the way you get most of your quality referrals. But you have to be remember to be the one that steps out to offer first.

As a result of this, I will make more of an effort to extend myself out to a strategic partner on a regular basis.

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