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  • LinkedIn Joins the Application Craze

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    LinkedInLinkedIn announced publicly that they are adding a great deal of functionality to their platform by offering a directory of applications. Applications allow user to extend the usefulness of their profiles and networks and allow third-party developers the creative freedom to leverage LinkedIns very large user base.

    Facebook has used this strategy very effectively.

    I believe this is not only a necessary step for LinkedIn long-term, it will make individual use much more powerful.

    Some of the examples of the first round of applications include:

    Work collaboratively with your network.

    • Box on LinkedIn: Share files and collaborate with your network.
    • Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.

    Share information and keep up to date with your network.

    • Amazon on LinkedIn: Discover what your network is reading.
    • TripIt on LinkedIn: See where your network is traveling.
    • SixApart on LinkedIn: Stay up to date with your network’s latest blog posts.

    Present yourself and your work in new ways.

    • Google Docs on LinkedIn: Embed a presentation on your profile.
    • SlideShare on LinkedIn: Share, view and comment on presentations from your network.
    • WordPress on LinkedIn: Promote your blog and latest posts.

    Gain key insights that will make you more effective.

    • Company Buzz by LinkedIn: See what people are saying about your company.

    If you are a LinkedIn user already, you will find lots more to do here. If you haven’t tried LinkedIn, now might be a good time.

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    Posted by: John Jantsch on Oct 29, 08 | 5:05 am
    Category: Social Media | Tags: , , ,

    Comments
    • This is certainly a great idea -- I only wish it would have worked for me. I tried to add the WordPress application to no avail. It will be interesting to see what they add in the rounds to come.
    • I couldn't get a few of the LinkedIn apps working, but the Wordpress App worked for me on my profile http://www.linkedin.com/in/cgoward

      A contact at LinkedIn's ad agency told me that LinkedIn has a pretty aggressive development plan so I'm looking forward to seeing more of this from them.

      Chris
      Lift Your Conversion Rates
      Read www.widerfunnel.com/blog
    • I already took advantage of this by adding my Wordpress blog to my profile :-)
    • Using social networks like linkedIn hoping to make direct profits may not work out as many would expect. I think that you really have to be realistic about making money on these sites. A vast majority of these newer widgets link peoples profiles to places like amazon. etc...making money from these sites, in my opinion, is more of a main stream effort. in other words these social sites should be used to organize and muster business contacts as the need arises
    • LinkedIn's Amazon app is just a big cash flow ploy. Smart for them, crummy for us users.

      Each link is an affiliate link for LinkedIn. Note the linked-20 in the URL.
      I asked LinkedIn if users would be given the opportunity to post their own affiliate links. They said no.
      Interestingly, they didn't admit to me that they were Amazon affiliates either.
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