Comments on: Are You Waffling? http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: SEO Tips South Africa http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-402054 SEO Tips South Africa Mon, 10 Nov 2008 18:24:57 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-402054 Go for the jugular in no uncertain terms. Makes good business sense to me! Go for the jugular in no uncertain terms. Makes good business sense to me!

]]> By: Gordon Mullan http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-402017 Gordon Mullan Fri, 07 Nov 2008 16:19:19 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-402017 Totally agree with this John - and as I say in my post <a href="http://www.personalitymarketing.co.uk/are-you-kissing-your-ass-goodbye/" title="Are you kissing your ass goodbye?" rel="nofollow">"Are You Kissing Your Ass Goodbye?"</a>, it's absolutely vital! Bullseye John, yet again. Totally agree with this John – and as I say in my post “Are You Kissing Your Ass Goodbye?”, it’s absolutely vital!

Bullseye John, yet again.

]]> By: David Chiles http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-402008 David Chiles Fri, 07 Nov 2008 00:51:58 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-402008 I'm wonder how the process of narrowly defining your market applies to a new business or a business in the planning stages? I'm referring to the case where you don't, necessarily, have major customers to analyze. Anyone willing to share ideas on approaching this? Is primary and secondary research good enough? Just looking for ideas? Thanks. I’m wonder how the process of narrowly defining your market applies to a new business or a business in the planning stages? I’m referring to the case where you don’t, necessarily, have major customers to analyze. Anyone willing to share ideas on approaching this? Is primary and secondary research good enough? Just looking for ideas? Thanks.

]]> By: Joe Dager http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-401995 Joe Dager Thu, 06 Nov 2008 04:22:03 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-401995 Obama never waffled! He took his one word core message and held on to it all year: "Change" That one word nobody could overcome. Not, the best known woman in the world or an experienced politician and war hero! Wow, if you own a word or phrase that truly is effective marketing! Obama never waffled! He took his one word core message and held on to it all year: “Change” That one word nobody could overcome. Not, the best known woman in the world or an experienced politician and war hero! Wow, if you own a word or phrase that truly is effective marketing!

]]> By: web Content http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-401971 web Content Wed, 05 Nov 2008 07:09:00 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-401971 great post john, One thing I've noticed with a lot of our clients is that they teend to speak in ever-expanding and confusingly circling riddles, their website content, mission statements and press releases use a lot of big words to say next to nothing, I've found that this illicits a sense of mistrust from their public 'cos it sounds as if they're hiding something with their complete lack of straight-forward, direct communication great post john,
One thing I’ve noticed with a lot of our clients is that they teend to speak in ever-expanding and confusingly circling riddles, their website content, mission statements and press releases use a lot of big words to say next to nothing, I’ve found that this illicits a sense of mistrust from their public ‘cos it sounds as if they’re hiding something with their complete lack of straight-forward, direct communication

]]> By: Greenville SEO http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-401961 Greenville SEO Tue, 04 Nov 2008 17:47:45 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-401961 I work with a lot of big companies at my 9-5 job and its funny how they never want to take a stand. They are so scared of what the public will think or say that they end up fading into the background. If more companies would take a stand it would probably help to weed out all of the other mediocre businesses. I work with a lot of big companies at my 9-5 job and its funny how they never want to take a stand. They are so scared of what the public will think or say that they end up fading into the background.

If more companies would take a stand it would probably help to weed out all of the other mediocre businesses.

]]> By: Angie A. Swartz http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-401951 Angie A. Swartz Mon, 03 Nov 2008 17:02:00 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-401951 I love that you are persistent about writing about the niche. As you know, I consistenly follow your blog and I notice that you write about this topic at least monthly. I know, you do this because we all need to be reminded...again and again. We have to specialize if we are going to reach our target. We just can't be everything to everyone because if we try, we end up confusing everyone and reaching nobody. I have to continue to remind myself to be targeted and to remind my clients of the same thing. Thanks John...keep telling me...Please! I need to hear it! Angie @aaswartz on Twitter. www.sixfiguremomsclub.com I love that you are persistent about writing about the niche. As you know, I consistenly follow your blog and I notice that you write about this topic at least monthly. I know, you do this because we all need to be reminded…again and again. We have to specialize if we are going to reach our target. We just can’t be everything to everyone because if we try, we end up confusing everyone and reaching nobody. I have to continue to remind myself to be targeted and to remind my clients of the same thing. Thanks John…keep telling me…Please! I need to hear it!
Angie
@aaswartz on Twitter.
http://www.sixfiguremomsclub.com

]]> By: Jacob Angel http://www.ducttapemarketing.com/blog/2008/10/30/are-you-waffling/comment-page-1/#comment-401938 Jacob Angel Sun, 02 Nov 2008 08:47:16 +0000 http://www.ducttapemarketing.com/blog/?p=2123#comment-401938 This is an assignment I've often given to potential clients. The temptation for a business, store, clinic, etc. to say "Oh, we'll sell to anyone" is overwhelming, but it's incredibly damaging. I ask them to write two or three "profiles" of their potential buyers ... age, gender, lifestyle, etc. etc. It's (as you say) a very challenging assignment but it pays off in spades when it comes to designing a marketing campaign. This is an assignment I’ve often given to potential clients. The temptation for a business, store, clinic, etc. to say “Oh, we’ll sell to anyone” is overwhelming, but it’s incredibly damaging.

I ask them to write two or three “profiles” of their potential buyers … age, gender, lifestyle, etc. etc. It’s (as you say) a very challenging assignment but it pays off in spades when it comes to designing a marketing campaign.

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