Comments on: I Didn’t Know You Did That

By: Vic

Vic — Mon, 24 Nov 2008 17:58:37 +0000

Agree. A well informed and oriented client is a great idea in keeping in touch and holding them. And while keeping in touch with them, we can do some constant marketing. That will be an informative marketing and continuous care since we and our clients already know each other.

By: Lance Jepsen Author of Internet Marketing

Lance Jepsen Author of Internet Marketing — Mon, 10 Nov 2008 21:27:49 +0000

You hit it right on with your argument for why every business should have a monthly newsletter. It doesn’t need to be fancy either. Some of the most successful newsletters ever created look like they came right off a typewriter. Adding images is good but only if it enhances your marketing message, never as a replacement.

Also, never send out an e-mail newsletter. Not only are there spam filters, but a printed newsletter that arrives in the mail each month has a higher perceived value than one that arrives by email.

If you want to increase the value of your printed monthly newsletter further, you can take the newsletter concept to the next level by having a monthly webinar or webcast. There are companies out there that provide a webinar platform, the ability to type in questions, along with 1-800 phone lines for those who prefer calling in. I use one that costs $49 a month for up to 8 webinars per month. Giving your client a unique webcast URL and date and time for them to log-in when you are offering your webcast has a higher perceived value than a printed newsletter. From a marketing perspective, the webcast is much better than a newsletter because you can measure who is actually listening to your webcast by making them log-in with their name and an email address. With a printed newsletter, you really have no idea if or who is reading it.

By: Max Entin

Max Entin — Mon, 10 Nov 2008 04:14:26 +0000

At the end of a project it is always a good idea to tell your client “hey, here are a few other things we do”. You can also inform your clients of other things you do via a newsletter

By: Jared Young

Jared Young — Sat, 08 Nov 2008 17:48:08 +0000

John, taking your blog a step further, I would go so far as to say you’re LOSING money if you aren’t constantly trying to cross-sell and up-sell your clients. It doesn’t have to be overt selling, but you do have to stay in front of them all the time so they know what you sell and they remember that you sell it when they decide they need it.

When the economy is down, it becomes even more important to make more money from your existing clients. If you already have someone who successfully made it through your selling process, you already know they are a high probability sell.

As a colleague of mine always says “the easiest money you’ll ever make is the money you’re already making.”

Jared Young
The Original Quill

By: SEO Tips South Africa

SEO Tips South Africa — Sat, 08 Nov 2008 12:19:11 +0000

I have heard those very same words a thousand times over. Whilst it is important to make sure that your customers know about all the products and services that one offer, there has to be a protocol in delivering the information. Small business owners often come across as desperate, and the nature of the entrepeneur is such that nigh impossible tasks will sometimes be undertaken…and hopefully pulled off

By: Dicki

Dicki — Sat, 08 Nov 2008 05:22:05 +0000

I agree that the customer should always be in the know. He must know what products have appeared from the seller, which have cost less. The seller should work with the client to make a profit.

By: John Jantsch

John Jantsch — Fri, 07 Nov 2008 16:56:13 +0000

@Trevor – duh, it is shameless and was intended to be, why do people think it’s somehow against some blogging code to promote stuff you like – the photo in the post was from iStock that’s the context.

By: Trevor

Trevor — Fri, 07 Nov 2008 16:39:52 +0000

John, the plug for iStockPhoto at the end is a bit shameless don’t you think? I’ve found the site to be great too, but it almost comes across like a paid mention since it doesn’t fit with the context of your post.