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A Mobile Marketing Primer

Mobile Marketing HandbookThe mobile marketing frontier is moving ever closer to a marketing reality for even the smallest of businesses.

Marketing via text (SMS), location aware marketing, and getting your website in shape for mobile viewers are no longer areas to be ignored for a future day.

I visited with Kim Dushinski, author of The Mobile Marketing Handbook and MobileMarketingProfits.com to discuss what small business owners need to know now about mobile marketing on a recent episode of the Duct Tape Marketing podcast.

Text Message Campaigns – We focused on effective ways to create text message campaigns, the services you need to make your campaigns work.

Web friendly websites – Making your site more mobile user friendly is a big part of the mobile marketing strategy and tools exist that make it very easy to create simple, mobile browser versions of blogs and websites.

Location awareness – The fact that the phones are shipping with GPS capabilities makes it more important than ever that your business is listed and featured in the local search directories, such as Google Maps.

AT&TThis episode of the Duct Tape Marketing podcast is brought to you by att.com/onwardsmallbiz. Resources for the small business owner.

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