Free Social Media for Business ebook

Contact Us

Duct Tape Marketing

About John Jantsch

Entire Archive

The Crowd Spoke and Was Heard

A week or so ago I publicized my partnering with Microsoft Office Live Small Business to produce a primer on using social media for small business.

While readers appreciated the guide there were many comments on the post that didn’t appreciate the process of registering and logging in to the Microsoft Live ID system in order to download the ebook. In a demonstration that social media works – a conversation was started and the course was altered because of it – you can now download the free ebook without registration or login. Way to go crowd – way to go Microsoft!

In my ongoing effort to help small businesses understand, prioritize and use social media tools, I teamed with Microsoft Office Live Small Business on a new very practical e-book called Letâ€™s Talk: Social Media for Small Businesses. It is available for frictionless download here

Like this post? Share it with others

Posted by: John Jantsch on Nov 25, 08 | 5:05 am
Category: Social Media | Tags: , Microsoft Office Live Small Business

Comments

« Kiva Gives Entrepreneurs Some Wonderful Perspective | Home | Do You Suffer from Occasional Contentapation? »

Yvonne DiVita

John, the wisdom of crowds is deep and far reaching. I applaud your fast turnaround on this. If only we all could learn to listen that way.

I'm practicing, but sometimes...I barrell ahead with "my" thoughts...and only realize afterwards that if I'd been silent a bit longer, I would have learned a lot more.

Bob Warfield

John, I've been following your blog for ages and found your eBook a good read. I published a review of it on my own blog:

http://smoothspan.wordpress.com/2008/11/25/free...

I think your readers would benefit from a "Volume 2" in the series and mention what that might be about in my review.

Cheers,

BW

Ben Young

Thanks John, that was the exact reason I didn't download it, too much hassle, if you hadn't offered as it is now we would have both missed out!

JudyAnn Lorenz

Generous solutions for your readers. I did get the book with the first try, but I could empathize with the people who were uncomfortable with the download. There is much to learn about social media and about making it work.

SEO Software

This is great -- I got lost in the friction the first time I downloaded it. Something froze up w/the MS sign-in process -- go figure. I appreciate the friendly download and I look forward to giving it a read. It's nice to see MS "get it" enough to offer this option. I'm sure this is a big step for them :-)

avin

Nice. I had clicked the link before and clicked right away when forced to register. :)

Kris Bovay

Nice follow up and follow through both on Microsoft's part and yours. I did go through the process the first time around and downloaded the book. Good, useful read, worth a little friction (to me). I've the link on to others who have also given me good feedback.

Bay Area Lawyer

Nice catch. But, I doubt Microsoft was tryiong to gather addresses the tend to try to secure everything.

Patrick

Yeah having to log in just to download an ebook is a pain in the butt! Glad to see that the small people have a voice and it was heard!

Margo

where can I find the book to download - the link on microsoft live doesnt work???

ducttape

Link seems to be working just fine
http://smallbusiness.officelive.com/socialmedia...

derekshowerman

http://www.authoritydomains.com/social-media-co...

We just finished our Social Media Strategy eBook. Feel free to download for free and share as you like. Would love to hear from you with feedback. :)

blog comments powered by Disqus

Small Business Marketing Magazines

Free - No strings attached - Business and Marketing Magazine Subscriptions

Target Marketing
CRM
Internet Retailer
eWeek
Electronic Publisher
Print Media and more

This work is licensed under a Creative Commons
Attribution-NonCommercial
-NoDerivs 2.5 License.

Subscribe to the Duct Tape Podcast

Duct Tape Marketing System

Duct Tape System - Complete small business marketing system in 14 workbooks and 4 audio CDs.

Marketing Plan Pro powered by Duct Tape Marketing

The Duct Tape Marketing System now comes as Marketing Planning Software. We teamed up with Palo Alto Software, the makers of Business Plan Pro, to bring you the most powerful small business marketing plan tool going. More info here . . .

Referral Flood by John Jantsch

Referral Flood - How to create a flood of new business without spending one dime on advertising - by John Jantsch

Small Business Marketing Blog from Duct Tape Marketing

Duct Tape Marketing