Small Business Marketing Blog from Duct Tape Marketing

Testing a new function

A terrific resource, thanks for sharing it with the community! @bizcoachdeb

Mplans looks like a solid resource for small businesses to get started with a simple plan. It helps to have an outline to work from, then let the creative juices flow to customize it for your business.

Having a template to work from is a great starting point, but ensuring you are implementing the plan and reaching all touch points collectively and consistently with the same message is something software can’t truly give you. For those small businesses and start ups that don’t have the money to spend to hire a marketing firm or consultant to develop a plan for them, mPlan seems like it might be a good starting point. To ensure your marketing plan will truly give you the results you desire and help you meet your business objectives and goals, having a marketing resource - whether that be an employee, firm or consultant - to hold you accountable and see that you accomplish what you have outlined is priceless. I’ve seen too many “plans’ written by business owners who invest time to get it right, but then the plan sits on the shelf and collects dust.

Get resource, thanks so much for sharing. I'm hoping to find some web marketing/analytics resources there in the future!