Comments on: Can You Illustrate a Simple Truth? http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: susanjarema (Susan Jarema) http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-413740 susanjarema (Susan Jarema) Fri, 09 Jul 2010 00:05:23 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-413740 Your Marketing Story IS A TOOL To Facilitate Connection - http://bit.ly/bo3bQ Your Marketing Story IS A TOOL To Facilitate Connection – http://bit.ly/bo3bQ

]]> By: Beztar Johnson http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-403044 Beztar Johnson Wed, 24 Dec 2008 16:55:30 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-403044 That is a good story but how did you fit 12 people into a station wagon? lol. That is a good story but how did you fit 12 people into a station wagon? lol.

]]> By: Melissa Nery http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402981 Melissa Nery Mon, 22 Dec 2008 04:10:06 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402981 Your story idea would also go best with incorporating a company's mission statement. It a great way for employees to relate to the company and have a sense of connection and meaning. Thanks! Your story idea would also go best with incorporating a company’s mission statement. It a great way for employees to relate to the company and have a sense of connection and meaning. Thanks!

]]> By: SEO Software http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402942 SEO Software Fri, 19 Dec 2008 16:36:49 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402942 Great advice John. I really need to get more of a story integrated into our marketing messaging. Great way to connect with people and not sound so "salesy". Great advice John. I really need to get more of a story integrated into our marketing messaging. Great way to connect with people and not sound so “salesy”.

]]> By: Kevin Dubrosky http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402938 Kevin Dubrosky Fri, 19 Dec 2008 04:49:28 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402938 I'm also sad that the window cleaner link doesn't work, as I am a niche expert on window cleaning marketing. You're dead on about the story thing, though. Solid post. I try to tell a story as often as possible, it helps people learn, its easier to remember, and it captures attention. Thx for the reminders. I’m also sad that the window cleaner link doesn’t work, as I am a niche expert on window cleaning marketing. You’re dead on about the story thing, though. Solid post. I try to tell a story as often as possible, it helps people learn, its easier to remember, and it captures attention. Thx for the reminders.

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402930 John Jantsch Thu, 18 Dec 2008 20:54:58 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402930 Testing out Facebook Connect Testing out Facebook Connect

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402926 John Jantsch Thu, 18 Dec 2008 16:05:18 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402926 @eamon - I would agree Branson is a tremendous example of a story teller creating a brand. @eamon – I would agree Branson is a tremendous example of a story teller creating a brand.

]]> By: Eamon http://www.ducttapemarketing.com/blog/2008/12/17/can-you-illustrate-a-simple-truth/#comment-402922 Eamon Thu, 18 Dec 2008 14:26:26 +0000 http://www.ducttapemarketing.com/blog/?p=2328#comment-402922 Interesting article. For me one of the best story tellers (or rather main protagonist in the story) is Richard Branson. - Left school aged 16 to start up his own business. - Founded Virgin Atlantic after being stranded on an island in the Caribbean (problems with the airline) by chartering own plane and then charging people to fly on it. - Ballooning across the world. - Taking on British Airways in David versus Goliath clash. And so on. And his brand story has helped to communicate the sort of brand values that Virgin represents: new, refreshing, vibrant and so on. Interesting article.

For me one of the best story tellers (or rather main protagonist in the story) is Richard Branson.

- Left school aged 16 to start up his own business.
- Founded Virgin Atlantic after being stranded on an island in the Caribbean (problems with the airline) by chartering own plane and then charging people to fly on it.
- Ballooning across the world.
- Taking on British Airways in David versus Goliath clash.

And so on.

And his brand story has helped to communicate the sort of brand values that Virgin represents: new, refreshing, vibrant and so on.

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