Small Business Marketing Blog from Duct Tape Marketing

This is a continuation of my Social Media System Post where I asked other social media users to share what their system looked like (Click here to see all the posts on this)
In this post I was thrilled to find Chris Brogan willing to share his social media routine. Chris is one of the most [...]

Having lots of channels and lots of ways for folks to receive relevant, education based content is a must.
While social media and other web based marketing tools are getting most of today’s hype, email marketing to a list of willing recipients is still a very powerful way to market.
Staying top of mind is often half [...]

A while back I wrote a post that outlined what I called the hierarchy of social media. In that post I compared the tools commonly employed in social media to Maslow’s Hierarchy of Human Needs. The primary notion being that certain tools were more suited to someone just getting started, meeting basic needs, than someone [...]

In the early 1900s an Austrian economist by the name of Joseph Schumpeter wrote that the lifeblood of capitalism was “creative destruction” and that the rising and falling of companies unleashed innovation that in the end made the economy stronger.
The economic recession facing business right now is amplified by the fact that it is causing [...]

HP launched something called MarketSplash this week and I think it looks very promising and presents a very interesting path for the computer giant. No longer content to depend solely on computers and printers, this initiative allows them to go much deeper into the small business world by provided marketing services.
The MarketSplash program uses HP’s [...]

Last week I wrote about my way to manage the social media beast and then asked other active social media folks to do that same. Today’s system overview comes by way of Tim Berry, founder of Palo Alto Software blogging at the Huffington Post. Tim’s take is affably title Down the Social Media Rabbit Hole
Tim’s [...]

GetListed.org does a nice job of collecting info on your basic local search listing in Google, Yahoo, MSNLive and Best of the Web.
Simply add your business name and zip code and will produce a report showing what listing you have and whether or not you have claimed them (something you should do)
There is also a [...]

Even within our narrowly defined ideal target market there exists different personality types. One of the jobs of our marketing messages, materials and selling efforts is to find ways to connect with all of the various needs of these different types.
You can accomplish this in marketing materials by making sure that you have different types [...]