Comments on: Involve Your Employees in the Referral Machine http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: Jessie | Led http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403649 Jessie | Led Tue, 13 Jan 2009 09:07:19 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403649 Great point. Basically everyone in your company has ties to the outside world, and thus, potential customers. So tapping these people, and giving them incentives to get referrals and testimonials just seems like a wise move. Great point. Basically everyone in your company has ties to the outside world, and thus, potential customers. So tapping these people, and giving them incentives to get referrals and testimonials just seems like a wise move.

]]> By: web Content http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403624 web Content Mon, 12 Jan 2009 08:48:30 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403624 Love it!! And it's so true, getting your entire staff involved in bringing in the business equates to getting more value for YOUR money.. They already work for the company, so why not get them to do something extra that costs them little to no effort to do? Love it!! And it’s so true, getting your entire staff involved in bringing in the business equates to getting more value for YOUR money.. They already work for the company, so why not get them to do something extra that costs them little to no effort to do?

]]> By: Melissa Nery http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403607 Melissa Nery Mon, 12 Jan 2009 00:23:18 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403607 John- you bring up a good point. Many employees tend to feel like they are the runner: they run around executing daily business needs, but don't really have a connection with the business. They just do it for the paycheck. Well, having your employees active with marketing and sales will not just get them involved with the internal business needs, but it's also a good way of training them and making them loyal to the business. John- you bring up a good point. Many employees tend to feel like they are the runner: they run around executing daily business needs, but don’t really have a connection with the business. They just do it for the paycheck. Well, having your employees active with marketing and sales will not just get them involved with the internal business needs, but it’s also a good way of training them and making them loyal to the business.

]]> By: Kris Bovay http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403592 Kris Bovay Sun, 11 Jan 2009 07:51:34 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403592 I volunteer on the boards of several organizations and associations; as well as several committees. Through this work and direct, regular contact with members of the boards and committees, I have received a number of referrals that turned into great paying projects. Remember to consider the value of networking and earning referrals outside of your business through your contacts. I volunteer on the boards of several organizations and associations; as well as several committees. Through this work and direct, regular contact with members of the boards and committees, I have received a number of referrals that turned into great paying projects. Remember to consider the value of networking and earning referrals outside of your business through your contacts.

]]> By: tim http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403548 tim Fri, 09 Jan 2009 13:22:02 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403548 referrals for business are great - and not to beat a dead horse, but when you outsource your "employees" what are the realistic chances they are going to be positive and promote your business in a meaningful way from another country, for example? What are the chances they will do anything other than what they are getting paid for? Are the wages a positive motivator for them? Just saying.... referrals for business are great – and not to beat a dead horse, but when you outsource your “employees” what are the realistic chances they are going to be positive and promote your business in a meaningful way from another country, for example? What are the chances they will do anything other than what they are getting paid for? Are the wages a positive motivator for them?
Just saying….

]]> By: Bay Area Lawyer http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403546 Bay Area Lawyer Fri, 09 Jan 2009 13:11:16 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403546 Believe it or not employees tend to know the customers better than the boss. You are definitely right on the money here. If you motivate and empower them to create new business and incentives it you will get loyal employees and a growing bottom line. Believe it or not employees tend to know the customers better than the boss. You are definitely right on the money here. If you motivate and empower them to create new business and incentives it you will get loyal employees and a growing bottom line.

]]> By: Pinny Cohen http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403542 Pinny Cohen Fri, 09 Jan 2009 04:11:11 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403542 John, I think this was a very timely post. I've been playing around with a different concept which is: Encourage your employees to figure out what they bring in for the company in the way of productivity, and then highlight ways that they can bring in more for the company during this type of economy. Of course, one of those ways to bring in more revenue for the company will be by employee referral, but they are also likely to come up with more ideas that they can feel a part of the company success. John,

I think this was a very timely post. I’ve been playing around with a different concept which is:

Encourage your employees to figure out what they bring in for the company in the way of productivity, and then highlight ways that they can bring in more for the company during this type of economy.

Of course, one of those ways to bring in more revenue for the company will be by employee referral, but they are also likely to come up with more ideas that they can feel a part of the company success.

]]> By: John Gillett http://www.ducttapemarketing.com/blog/2009/01/07/involve-your-employees-in-the-referral-machine/comment-page-1/#comment-403534 John Gillett Thu, 08 Jan 2009 20:53:31 +0000 http://www.ducttapemarketing.com/blog/?p=2525#comment-403534 Engaging employees at every level in any marketing function is rare at most organizations, yet can provide greater insights than costly research. In the case of referrals, employees outside of sales/marketing often have more insights into front-line customer issues--as other commenters have pointed out. Marketing departments that recognize the value of this employee input are way ahead of the curve. Engaging employees at every level in any marketing function is rare at most organizations, yet can provide greater insights than costly research.

In the case of referrals, employees outside of sales/marketing often have more insights into front-line customer issues–as other commenters have pointed out.

Marketing departments that recognize the value of this employee input are way ahead of the curve.

]]>