Comments on: Now’s the Time to Repackage Your Offerings http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: wow power leveling http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-411115 wow power leveling Fri, 22 May 2009 21:49:12 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-411115 John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos. John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos.

]]> By: wow power leveling http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-407797 wow power leveling Fri, 22 May 2009 17:49:12 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-407797 John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos. John, I'm with you and Simon about value adding instead of discounting. I also think your low cost alternatives solution is apropos.

]]> By: John SEO http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403689 John SEO Wed, 14 Jan 2009 15:49:04 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403689 a well rounded business know-how on the subject John, basically competition what makes the market healthy for consumers but what drives them to come over to your business is the ability to have them be satisfied on what are actually offering. a well rounded business know-how on the subject John, basically competition what makes the market healthy for consumers but what drives them to come over to your business is the ability to have them be satisfied on what are actually offering.

]]> By: Sherry Darden http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403641 Sherry Darden Mon, 12 Jan 2009 21:40:31 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403641 I speak monhtly on business plans and talk about percieved value and pricing at a profit. I love the way that this was put. I will pass this on to my students! It is funny, I don't always practice what I preach! I will now. Thanks, I speak monhtly on business plans and talk about percieved value and pricing at a profit. I love the way that this was put. I will pass this on to my students!

It is funny, I don’t always practice what I preach! I will now. Thanks,

]]> By: web Content http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403623 web Content Mon, 12 Jan 2009 08:44:25 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403623 I love the second point you make here "Add Value Before Discounts" so true, so very true.. Be imaginative, consider what needs or wants people may have that haven't been met before, give them more value for their buck! I love the second point you make here “Add Value Before Discounts” so true, so very true.. Be imaginative, consider what needs or wants people may have that haven’t been met before, give them more value for their buck!

]]> By: Hamilton Wallace http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403600 Hamilton Wallace Sun, 11 Jan 2009 21:05:29 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403600 I find a mistake business owners make when times get tough is only looking to improve their ads or brochures and not their product, as you suggest. Add lower-priced options, bundle, whatever -- we need to start offering customers products they want to buy, not just what we have. This is tougher than buying a bigger ad, but often is the secret sauce that gets sales back on track. I find a mistake business owners make when times get tough is only looking to improve their ads or brochures and not their product, as you suggest. Add lower-priced options, bundle, whatever — we need to start offering customers products they want to buy, not just what we have. This is tougher than buying a bigger ad, but often is the secret sauce that gets sales back on track.

]]> By: Kris Bovay http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403590 Kris Bovay Sun, 11 Jan 2009 07:43:48 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403590 Most of my clients are in the business-to-business market; all of them are feeling the pricing pressures. I've worked with a number of them to develop a value price bundle - this has worked very effectively for most of them. Most of my clients are in the business-to-business market; all of them are feeling the pricing pressures. I’ve worked with a number of them to develop a value price bundle – this has worked very effectively for most of them.

]]> By: Surviving A Recession http://www.ducttapemarketing.com/blog/2009/01/09/nows-the-time-to-repackage-your-offerings/#comment-403575 Surviving A Recession Sat, 10 Jan 2009 18:35:56 +0000 http://www.ducttapemarketing.com/blog/?p=2533#comment-403575 I think number 4 is probably the most important tip listed here. There may be customers that want to use your product now but cannot afford the full version. Offering a low cost entry level alternative is a good way to lock them in. Once their bottom line allows for it they will move to the full, more expensive, version. As long as the produst proves its value. I think number 4 is probably the most important tip listed here. There may be customers that want to use your product now but cannot afford the full version. Offering a low cost entry level alternative is a good way to lock them in. Once their bottom line allows for it they will move to the full, more expensive, version. As long as the produst proves its value.

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