Comments on: Simplify

By: Ekaterina

Ekaterina — Fri, 30 Jan 2009 14:31:57 +0000

Great point about creating simple and consistent marketing messaging, John. And in the process of “connecting with your ideal customers,” we as marketers should look for audited media outlets, both print and online. Using audited media is the only way to be sure that the right people are getting the right messages. Weâ€™ve recently been working with http://www.buysafemedia.com and they have some valuable insights about the importance of placing ads in audited media and how it affects the return on investment.

By: Dan Hamilton

Dan Hamilton — Thu, 29 Jan 2009 17:59:13 +0000

Brilliant message John! I just read a great book called ‘Storyselling for Financial Advisors’ which has some interesting points which are valid for any kind of marketing.

Namely, that the easiest and simplest way to sell anything to anyone is using stories, metaphors and analogies in order to get the point across quickly and communicate with the part of the brain that makes the buying decision.

By: Kris Bovay

Kris Bovay — Sun, 25 Jan 2009 05:50:11 +0000

I like the structure of the duct tape marketing system example. And yes it is simple, and very clear.

By: SEO Tips South Africa

SEO Tips South Africa — Sat, 24 Jan 2009 13:33:55 +0000

The old KISS (Keep It Simple, Stupid) principle sure continues to make solid sense, and should be one of the pillars of a solid and successful marketing strategy. Great post John, I thoroughly enjoyed it!

By: Small Business Marketing

Small Business Marketing — Thu, 22 Jan 2009 19:40:57 +0000

Perhaps a different way to look at this is: we need to show a customer how to attain value from our product or service as quickly and as easily as possible.

By: John Jantsch

John Jantsch — Thu, 22 Jan 2009 12:46:42 +0000

@Dmitri – thanks – yes, I am familiar with Made to Stick, where do you think they got the idea to put duct tape on the cover of their book? I interviewed Chip Heath on the Duct Tape Marketing podcast when the book came out.

By: Dmitri Eroshenko, Relenta

Dmitri Eroshenko, Relenta — Thu, 22 Jan 2009 11:49:20 +0000

Thanks for the overview of the Duct Tape Marketing system @John. Heard a lot about it but haven’t had a chance to read yet (have half a dozen books in my reading backlog).

May I recommend a fantastic book “Made to Stick: Why Some Ideas Survive and Others Die” by Chip and Dan Heath:

http://adjix.com/2ikf

The ideas that stick are:

Simple. Unexpected. Concrete. Credible. Emotional. A story.

A fantastic book that…well, sticks in your mind

It’s a must read when form

By: Atniz

Atniz — Thu, 22 Jan 2009 08:03:49 +0000

I wanted to introduce my SEO service recently and I’m going to apply all these steps.