Comments on: Reading Personality Types in Marketing http://www.ducttapemarketing.com/blog/2009/01/26/reading-personality-types-in-marketing/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Liz http://www.ducttapemarketing.com/blog/2009/01/26/reading-personality-types-in-marketing/#comment-404261 Liz Mon, 09 Feb 2009 21:52:03 +0000 http://www.ducttapemarketing.com/blog/?p=2651#comment-404261 I think that being able to read people's personalities is one of the most important aspects of marketing. This is a great skill to teach people and is unfortunately being lost in our high tech society. I think that being able to read people’s personalities is one of the most important aspects of marketing. This is a great skill to teach people and is unfortunately being lost in our high tech society.

]]> By: Marketing Rockstar http://www.ducttapemarketing.com/blog/2009/01/26/reading-personality-types-in-marketing/#comment-403963 Marketing Rockstar Mon, 26 Jan 2009 17:48:08 +0000 http://www.ducttapemarketing.com/blog/?p=2651#comment-403963 I haven't read Face Values, but it sounds like a great book. I would imagine it elaborates on the following four personality traits and how they influence purchase decisions: Green - Analytical "Show me the proof. I need the data." Blue - Counselor "How does this make me feel?" Red - Driver "Show me the bottom line. How much will it make me?" Yellow - Social "If they're doing it, I'll do it." I haven’t read Face Values, but it sounds like a great book. I would imagine it elaborates on the following four personality traits and how they influence purchase decisions:

Green – Analytical
“Show me the proof. I need the data.”

Blue – Counselor
“How does this make me feel?”

Red – Driver
“Show me the bottom line. How much will it make me?”

Yellow – Social
“If they’re doing it, I’ll do it.”

]]> By: Joe Dager http://www.ducttapemarketing.com/blog/2009/01/26/reading-personality-types-in-marketing/#comment-403958 Joe Dager Mon, 26 Jan 2009 16:36:21 +0000 http://www.ducttapemarketing.com/blog/?p=2651#comment-403958 Great insight. I have always loved this subject and even took art classes to learn how to see better. Years ago, I bought a software package that allowed me to convert a portrait into a personality profile. It was kind of fun and labor-some but the results were interesting. you may have forced me into a new read! Great insight. I have always loved this subject and even took art classes to learn how to see better.

Years ago, I bought a software package that allowed me to convert a portrait into a personality profile. It was kind of fun and labor-some but the results were interesting.

you may have forced me into a new read!

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