Comments on: Social Media Hierarchy Revisted

By: microgeist (TomL)

microgeist (TomL) — Thu, 12 Mar 2009 09:36:42 +0000

RT: @copyblogger: Graphical representation of social media marketing strategy – http://is.gd/hH0p [Yay @ducttape!]

By: JR

JR — Sat, 07 Feb 2009 02:07:07 +0000

The “Listen” step gets easier with a web form… I wrote quick instructions on how to create a simple web form to collect opinions from customers… seemed worth including here:
http://jrsays.com/2009/02/small-business-web-tip-collect-data.html
Embedded in that post is a link to a sample form too.
Enjoy.

By: Jesse Kanclerz

Jesse Kanclerz — Wed, 04 Feb 2009 21:24:30 +0000

Great hierarchy. It’s hard to tell with you graphic, but planning is the wide base that supports everything else in the social media pyramid.

In their excitement to jump on the social media bandwagon I could see many companies start right off with listening when they should probably hold off at first. It’s easy for voices and opinions to be amplified by social media, to the point that these people don’t represent your target customers. It’s really easy to get lost in the sea of conversation.

That’s why your strategy of who you choose to listen to is as important as how you go about engaging.

By: Joseph Manna, Infusionsoft

Joseph Manna, Infusionsoft — Mon, 02 Feb 2009 20:58:13 +0000

Great entry on starting a social media strategy. I suggest fellow entrepreneurs and small business owners hold themselves accountable to a 4-step action plan to engage and participate in social media. They can read more at: 4-Step Action Plan for Social Media Marketing ~Joe

By: Pete Steege

Pete Steege — Mon, 02 Feb 2009 14:56:39 +0000

I took a stab at this a while back as well – for me, it’s Listen, Respond, Inspire, Share, Gather. http://tinyurl.com/dakaa5

By: Meeting rooms

Meeting rooms — Mon, 02 Feb 2009 10:15:24 +0000

Having being in the SMO industry for a while now,I couldn’y agree less. There definitely is a hierarchy. To many people only engage and build with no actual direction for their efforts.Most importanly you have to listen to be listened to as well.Great post..

By: Adam Halpern

Adam Halpern — Fri, 30 Jan 2009 15:07:42 +0000

Great blog! I couldn’t agree more.

-Adam

By: Anthony Riva

Anthony Riva — Fri, 30 Jan 2009 14:34:41 +0000

Great post. Will be a good tool for explaining social media to those who don’t understand it/want to get involved but believe the process is overwhelming.