Small Business Marketing Blog from Duct Tape Marketing

We have this week’s winner in the Free Friday Follow giveaway – here are the details in case you missed this ongoing event. This week’s winner will receive a copy of my book Duct Tape Marketing and the world famous ducttapematters t-shirt. (hope to see this modeled in lots of twitpics in coming weeks.)
This week’s [...]

We all want to sell more, I mean, that’s what all this marketing stuff is about. There is a secret to selling more of just about anything to just about anyone, but it’s not really about your product or service – the secret to selling anything to anyone is to help them get what they [...]

Each Friday I select a random twitter follow and send them a copy of Duct Tape Marketing – BONUS – this week I’m including a world famous ducttapematters t-shirt too!
Here’s how the Free Friday Follow works (#dtmfff)
1) you have to follow me, duh! hint: click here to do so
2) Each Friday AM I pick a [...]

In a previous post I asked readers to share stories of the best referral they ever received. It was a lot of fun listening to the audios so I thought I would share a couple with you. This referral story comes from Kevin Sanders of Creative Concepts in Lancaster, CA

If you would like to share [...]

More and more small business folks are giving in to what seems like an insurmountable mountain of hype and jumping on the twitter bandwagon.
But, some people still look at twitter on the surface and conclude that it’s one big waste of time. I can’t say I disagree completely, however, like all social media and marketing [...]

HP has just launched a new site called the Small Business Marketing Guide and asked me and the Duct Tape Marketing Coach Network to contribute “how to” kind of marketing content.
The line-up of contributors joining me includes: Guy Kawasaki – How to Change the World, Anita Campbell – Small Business Trends, Jean Aw – [...]

Seems like we’ve heard about the promise of the paperless office for about 10 years now, but in some circles of business, we’re not much closer to the reality of this than we were back then.
I think a couple things have slowed the crawl to this 1) people just don’t do a good enough job [...]

Traditional lead generation tactics, directory advertising, trade show participation, half page print ads are quickly loosing appeal with small business marketers. There are two very good reasons for this decline 1) traditional methods are some of the most expensive and 2) traditional methods are proving less effective in terms of lead generation.
Message and information overload, [...]