Comments on: Build a Better Mousetrap Experience http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: web content http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404194 web content Thu, 05 Feb 2009 08:17:37 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404194 I'd say that as long as your product isn't horrendous and the experience you offer IS fantastic you'll be sorted.. People will believe a product to be better than perhaps it is if the accompanying experience is a great and memorable one. That being said, however, in this day-and-age no one can afford to shirk on the quality of the product they provide.. people will find out, word will spread and your business will fail I’d say that as long as your product isn’t horrendous and the experience you offer IS fantastic you’ll be sorted.. People will believe a product to be better than perhaps it is if the accompanying experience is a great and memorable one.
That being said, however, in this day-and-age no one can afford to shirk on the quality of the product they provide.. people will find out, word will spread and your business will fail

]]> By: SEO Software http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404139 SEO Software Wed, 04 Feb 2009 00:40:42 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404139 I've seen inferior products succeed in the short run off superior marketing efforts, but like you mentioned, with the internet, a bad experience will catch up with you quickly. This post made me think about Seth Godin's book "Purple Cow", where he talks about creating remarkable products and the product itself IS the marketing. The same internet forces that will catch up with a bad product can propel a remarkable product to the top. A marketing system can't be ignored, but emphasis in creating a remarkable product AND user experience will go a long way to building a successful business. I’ve seen inferior products succeed in the short run off superior marketing efforts, but like you mentioned, with the internet, a bad experience will catch up with you quickly. This post made me think about Seth Godin’s book “Purple Cow”, where he talks about creating remarkable products and the product itself IS the marketing. The same internet forces that will catch up with a bad product can propel a remarkable product to the top. A marketing system can’t be ignored, but emphasis in creating a remarkable product AND user experience will go a long way to building a successful business.

]]> By: Kris Bovay http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404116 Kris Bovay Tue, 03 Feb 2009 07:14:13 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404116 Great post. Very timely as businesses struggle to reposition products, thin product lines, and find ways to maintain, or even gain, market share. I do believe good marketing can make a difference. I also agree that social media has changed the 'playing field' for all products and services - and rightly slow. Let the strong survive ... whether strong marketing and/or strong product. Great post. Very timely as businesses struggle to reposition products, thin product lines, and find ways to maintain, or even gain, market share. I do believe good marketing can make a difference. I also agree that social media has changed the ‘playing field’ for all products and services – and rightly slow. Let the strong survive … whether strong marketing and/or strong product.

]]> By: Armen Shirvanian http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404102 Armen Shirvanian Mon, 02 Feb 2009 19:01:55 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404102 I am glad that you went over this important point. Marketing can only build enough momentum to topple the barrier, or reach the masses, if it has a foundation behind it. A product without supporting value will be attacked along the way, and there will too little support to come to its rescue. Your point about the okay product assisted by an enhanced experience is one worth keeping in mind, as the experience can continually be tailored for the desired audience. I am glad that you went over this important point. Marketing can only build enough momentum to topple the barrier, or reach the masses, if it has a foundation behind it. A product without supporting value will be attacked along the way, and there will too little support to come to its rescue. Your point about the okay product assisted by an enhanced experience is one worth keeping in mind, as the experience can continually be tailored for the desired audience.

]]> By: SEO Tips South Africa http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404081 SEO Tips South Africa Mon, 02 Feb 2009 06:48:09 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404081 Hiya John! I really enjoyed this post of yours. Building a better mousetrap used to be the ultimate holy grail, but without the buying public being aware of the improved or radically new product one is doomed to failure. Marketing is where it is at, and that is why I like to frequent your blog. Good value marketed real well. Hiya John! I really enjoyed this post of yours. Building a better mousetrap used to be the ultimate holy grail, but without the buying public being aware of the improved or radically new product one is doomed to failure. Marketing is where it is at, and that is why I like to frequent your blog. Good value marketed real well.

]]> By: Tim Berry http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404079 Tim Berry Mon, 02 Feb 2009 04:37:08 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404079 @John, and judging from your comment, there must be more than one Quarterdeck at play, I'm talking about Quarterdeck Systems, Terry Myers, 1983 or so ... and I turned 35 in 83, plenty old enough to remember. Although I guess I should settle for the not old enough interpretation and take a win where I can get it. Cheers! Is there a softer version of LOL, like maybe CQ (chuckling quiety)? @John, and judging from your comment, there must be more than one Quarterdeck at play, I’m talking about Quarterdeck Systems, Terry Myers, 1983 or so … and I turned 35 in 83, plenty old enough to remember. Although I guess I should settle for the not old enough interpretation and take a win where I can get it. Cheers! Is there a softer version of LOL, like maybe CQ (chuckling quiety)?

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404076 John Jantsch Sun, 01 Feb 2009 20:40:28 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404076 @Tim - judging from your pictures, you can't possibly be old enough to remember Quarterdeck, but yes maybe the better products will win, but then again, maybe it will end up be the better social media marketers. @Tim – judging from your pictures, you can’t possibly be old enough to remember Quarterdeck, but yes maybe the better products will win, but then again, maybe it will end up be the better social media marketers.

]]> By: Gary S. Hart http://www.ducttapemarketing.com/blog/2009/02/01/build-a-better-mousetrap-experience/#comment-404075 Gary S. Hart Sun, 01 Feb 2009 19:48:16 +0000 http://www.ducttapemarketing.com/blog/?p=2684#comment-404075 This is a wonderfully thought provoking post much like the baseball question, does good pitching beat good hitting. The answer is sometimes. Online reviews ans social media have added a desperately needed marketing dimension. IMHO, not enough to overcome the herd effect. Wal-Mart and Bernie Madoff are examples of what good marketing can do for inferior or even non-existent products and services. Although I am a dedicated IBM clone user, Windows was not better than Apple, but won because of a better marketing. IBM said, "sure, clone our machines and pay the royalty" and Steve Jobs went the opposite direction to maintain complete control. Microsoft licensed their OS to everyone and made the partners in wealth. Steve Jobs went the opposite direction. Even now that Apple is running on Intel chips, they maintain their exclusivity, which I find befuddling. Too often, good products go the way of the Dodo. This is a wonderfully thought provoking post much like the baseball question, does good pitching beat good hitting. The answer is sometimes.

Online reviews ans social media have added a desperately needed marketing dimension. IMHO, not enough to overcome the herd effect.

Wal-Mart and Bernie Madoff are examples of what good marketing can do for inferior or even non-existent products and services.

Although I am a dedicated IBM clone user, Windows was not better than Apple, but won because of a better marketing. IBM said, “sure, clone our machines and pay the royalty” and Steve Jobs went the opposite direction to maintain complete control. Microsoft licensed their OS to everyone and made the partners in wealth. Steve Jobs went the opposite direction. Even now that Apple is running on Intel chips, they maintain their exclusivity, which I find befuddling.

Too often, good products go the way of the Dodo.

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