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  • Republishing with RSS

    It’s been far too long since I’ve allowed my geeky passion for RSS to spill forth.

    As a reminder, let me say again – anything that throws off an RSS feed (oh, and that’s just about any online tool) presents some interesting republishing opportunities.

    The republishing of RSS feeds for you own content creation purposes involves two steps 1) locate or generate the RSS feed, 2) produce the code to publish the feed as HTML somewhere.

    Some example of RSS producers – blogs, online calenders, blog categories, and custom searches for starters.

    So, let’s say you are way keen on all things to do with, I don’t know, referral marketing. You simply go to Google News and create a search for “referral marketing” (use the quotes) and copy the RSS feed URL. You can do the very same at search.twitter.com and capture the RSS feed for all tweets that contain that search term.

    Or, let’s say you created a twitter #hashtag for an event, that’s right, a search for said hashtag produces an RSS feed and can be published as streaming content anywhere you can paste the code.

    Producing the RSS feeds of course is only half of the equation in the republishing scheme. There are many ways to publish the RSS feeds, but here are two free and simple ways.

    1) Widgetbox – simply take the RSS URL to widgetbox and create stylish widgets that can be massaged in many ways. (This tool deserves a full post as you can do some very cool things with widgets and gadgets.)

    2) Feedburner – take your RSS URL to Feedburner and use a feature called BuzzBoost to produce the HTML for you – this service gives you full CSS styling capabilities if you care to create your own style.

    Here’s an example of a widgetbox widget for the search referral marketing on twitter.

    Let your imagination run wild with this one!

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    Posted by: John Jantsch on Feb 02, 09 | 6:06 am
    Category: Fun with RSS | Tags: , , , , ,

    Comments
    • I am with you John. I LOVE RSS. And the amazing thing is a lot people either don't understand it or imagine all the capabilities of it. If there is one tool on the web that I would vote as the most worthwhile, this would be it.

      That little orange button, HOW POWERFUL!

      P.S. I like the suggestions.
    • I don't do much of anything with repurposing RSS feeds, but ... I've pretty much given up reading any blogs that lack an RSS feed. If I can't get it in Google Reader, I probably ain't getting it!
    • I had run across some advice about republishing RSS feeds, and it does sound like a reasonable way to aggregate certain material into one source that individuals can read. I can imagine RSS feeds that combine certain sites released content into a category called "Finance", for example. I haven't run across anything like this as of yet, but I can envision that it may be occurring.
    • This is a great idea to generate aggregated content. I think Blogger already has a widget to display news on any key words we choose.
    • Good advice. I do use RSS feeds but I hadn't thought about republshing with/through them. Thanks.
    • Another great tool that isn't mentioned is Yahoo Pipes. They have a great, easy to user, user interface. You can easily aggregate dozens of feeds into a single RSS Feed. You can conditionally include or exclude certain items. It's really a very powerful tool that doesn't require much (if any) programming expertise.
    • Great thoughts on RSS. I've been keeping up on all my feeds with Google Reader, but haven't given enough thought on how to display certain feeds or feed combos for the benefit of others. Now the ideas are flowing...
    • I am a huge fan of using RSS feeds. About a year ago a wrote a php script that allows me to publish my last 3 blog posts onto my homepage in html format. I also used this same script in real estate to update the most recent homes for sale in certain neighborhoods.
    • Great post, I share your enthusiasm for RSS!

      I've just created a beta site which explores the potential of RSS - http://threefeeds.com

      It allows you to search across several topics and then aggregates results from web, blogs and social media.

      The best thing about though is once you've finished adding topics you can create an rss feed or a widget for your website.

      I use it to track buzz around my blogs and websites.

      Would love any feedback you may have to make it better :-)
    • Internet marketing has helped me attract not only visitors but also new clients. One part of the credit goes to Jeff Paul’s products which helped me enhance my knowledge.
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