Comments on: Upping the Price of Free http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Dan http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404555 Dan Sat, 21 Feb 2009 23:56:29 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404555 Great article! I feel that using the “free strategy” has not only been around for years but it has worked for years. Everyone knows how food and gas prices have gone up. Why not offer your customers gas and food gift certificates or rebates from http://upyourprofits.net/ when they make a purchase? I strongly believe that offering your customers something for free is a great way to boost your sales and find loyal customers. Great article! I feel that using the “free strategy” has not only been around for years but it has worked for years. Everyone knows how food and gas prices have gone up. Why not offer your customers gas and food gift certificates or rebates from http://upyourprofits.net/ when they make a purchase? I strongly believe that offering your customers something for free is a great way to boost your sales and find loyal customers.

]]> By: SuperLottoCalifornia http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404433 SuperLottoCalifornia Tue, 17 Feb 2009 19:40:43 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404433 i agree with you, very interesting article. i agree with you, very interesting article.

]]> By: Andrew http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404398 Andrew Mon, 16 Feb 2009 12:21:47 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404398 John, I'm no expert in marketing, but when I look at my own personal behavior as a consumer, I can certainly see that what you are saying makes a great deal of sense. Personally, when I get something which I have not either earned or paid for, I rarely make much use of it unless it is a genuine gift, and I tend to ascribe significantly higher value to things which I earn over those which I do not. On the flip side, there are occasions where consumers should be vary about 'free' offerings. You mentioned seminars in your first paragraph. I don't know what the situation is like in other parts of the world, but in my home country of Australia, people would do very well to treat 'free' property or investment seminars with extreme caution. Promoters do not typically put on 'free' seminars simply out of the goodness of their hearts, and these types of seminars typically resemble little more than a promotion tool for either: (a)property or investments which the company is selling; or (b)further seminars for which the promoters intend to charge several thousand dollars. John,

I’m no expert in marketing, but when I look at my own personal behavior as a consumer, I can certainly see that what you are saying makes a great deal of sense.

Personally, when I get something which I have not either earned or paid for, I rarely make much use of it unless it is a genuine gift, and I tend to ascribe significantly higher value to things which I earn over those which I do not.

On the flip side, there are occasions where consumers should be vary about ‘free’ offerings. You mentioned seminars in your first paragraph. I don’t know what the situation is like in other parts of the world, but in my home country of Australia, people would do very well to treat ‘free’ property or investment seminars with extreme caution.

Promoters do not typically put on ‘free’ seminars simply out of the goodness of their hearts, and these types of seminars typically resemble little more than a promotion tool for either: (a)property or investments which the company is selling; or (b)further seminars for which the promoters intend to charge several thousand dollars.

]]> By: Sheila Atwood http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404387 Sheila Atwood Sat, 14 Feb 2009 22:29:15 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404387 I had to come back and share a give away one of my twitter friends is doing. Very clever and you have to do something to win. Check him out. http://techxav.com/ I had to come back and share a give away one of my twitter friends is doing. Very clever and you have to do something to win.

Check him out. http://techxav.com/

]]> By: Martin http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404371 Martin Sat, 14 Feb 2009 10:35:49 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404371 Sheila, you have excellent point about "building trust". Maybe "free" is just one of ways to build a trust but not the only one. Building trust have always one large problem there will be always people who are just takers and never givers so you always risk to give something to these people. Sheila, you have excellent point about “building trust”. Maybe “free” is just one of ways to build a trust but not the only one.

Building trust have always one large problem there will be always people who are just takers and never givers so you always risk to give something to these people.

]]> By: SHEILA ATWOOD http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404363 SHEILA ATWOOD Sat, 14 Feb 2009 08:11:53 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404363 I loved the term "free fatigue". I am to the point that I don't even look at the "free stuff" any more. When I see a whole bucket load of free products when I sign in it makes me think it is all hype. If you think about it, when ever we read a blog like yours we are getting free information and advice. I like the idea of rewards for playing, to build trust. I loved the term “free fatigue”. I am to the point that I don’t even look at the “free stuff” any more. When I see a whole bucket load of free products when I sign in it makes me think it is all hype.

If you think about it, when ever we read a blog like yours we are getting free information and advice.

I like the idea of rewards for playing, to build trust.

]]> By: Dan http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404328 Dan Thu, 12 Feb 2009 13:35:24 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404328 I'm considering "free" as part of our product mix as well, but it still raises the challenge of marketing to let people know about the "free" services. I think that publicity may actually make more sense for this given the nature of the "free" service rather than spending on ad dollars. I'd be curious to hear what you think about PR agencies that only charge per article placed? Places like <a href="http://www.publicityguaranteed.com" rel="nofollow">Publicity Guaranteed</a> I’m considering “free” as part of our product mix as well, but it still raises the challenge of marketing to let people know about the “free” services. I think that publicity may actually make more sense for this given the nature of the “free” service rather than spending on ad dollars.

I’d be curious to hear what you think about PR agencies that only charge per article placed? Places like Publicity Guaranteed

]]> By: Joseph Manna, Infusionsoft http://www.ducttapemarketing.com/blog/2009/02/09/upping-the-price-of-free/comment-page-1/#comment-404301 Joseph Manna, Infusionsoft Tue, 10 Feb 2009 22:52:11 +0000 http://www.ducttapemarketing.com/blog/?p=2731#comment-404301 The most important aspect of freemium and free offers is to actually provide bona-fide value that users don't expect. ~Joe The most important aspect of freemium and free offers is to actually provide bona-fide value that users don’t expect.

~Joe

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