Comments on: Lead Generation Is About Being Found http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-410977 Chris Wed, 15 Apr 2009 20:56:51 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-410977 I hate to admit it but my conventional marketing techniques that have served me so well and helped to build my business have started to become less and less effective over the last year and some of them are just not cost effective. I will try some of your initiatives and I hope they work! I hate to admit it but my conventional marketing techniques that have served me so well and helped to build my business have started to become less and less effective over the last year and some of them are just not cost effective. I will try some of your initiatives and I hope they work!

]]> By: Chris http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-407120 Chris Wed, 15 Apr 2009 16:56:51 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-407120 I hate to admit it but my conventional marketing techniques that have served me so well and helped to build my business have started to become less and less effective over the last year and some of them are just not cost effective. I will try some of your initiatives and I hope they work! I hate to admit it but my conventional marketing techniques that have served me so well and helped to build my business have started to become less and less effective over the last year and some of them are just not cost effective. I will try some of your initiatives and I hope they work!

]]> By: Brian http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404901 Brian Fri, 27 Feb 2009 02:29:13 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404901 Has anyone used 'Tube Toolbox' (www.tubetoolbox.com)? I was referred to it but not sure if I feel like it's cheating the system or not. I'm thinking of going the more ethical route although it's tempting Has anyone used ‘Tube Toolbox’ (www.tubetoolbox.com)? I was referred to it but not sure if I feel like it’s cheating the system or not. I’m thinking of going the more ethical route although it’s tempting

]]> By: Chris Baggott http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404824 Chris Baggott Wed, 25 Feb 2009 23:30:30 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404824 Here is one thing to consider. When thinking of online lead generation there are two steps, search traffic and conversion. This begs the question of the premise of a hub. The old model of the web was designed like a magazine or catalog. One central place to browse. Search changes all this. Your candle analogy is a good one. I like fishing...the more hooks in the water, the greater your chance of hooking lots of fish. Mike Volpe of Hubspot talks about 'tickets in the lottery' all the same concept. The more content you have out there, the more candles or hooks or tickets you have in the search ocean. But do you need a site? Is there any such thing as a hub any more? Data proves, that them more steps you put in front of web traffic (people) the higher the defection rate. When you consider business blogging, shouldn't you be able to convert traffic right from the blog? Or what about landing pages unique to each blog or each CTA? Our company has over 550 blogs, each with CTA's and landing pages. We rarely send traffic to our site. Our blogs generate almost 30x our site traffic for organic search...so who needs a hub? Here is one thing to consider. When thinking of online lead generation there are two steps, search traffic and conversion.

This begs the question of the premise of a hub. The old model of the web was designed like a magazine or catalog. One central place to browse. Search changes all this. Your candle analogy is a good one. I like fishing…the more hooks in the water, the greater your chance of hooking lots of fish. Mike Volpe of Hubspot talks about ‘tickets in the lottery’ all the same concept. The more content you have out there, the more candles or hooks or tickets you have in the search ocean.

But do you need a site? Is there any such thing as a hub any more? Data proves, that them more steps you put in front of web traffic (people) the higher the defection rate. When you consider business blogging, shouldn’t you be able to convert traffic right from the blog? Or what about landing pages unique to each blog or each CTA?

Our company has over 550 blogs, each with CTA’s and landing pages. We rarely send traffic to our site. Our blogs generate almost 30x our site traffic for organic search…so who needs a hub?

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404810 John Jantsch Wed, 25 Feb 2009 17:37:42 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404810 @Dave - that candle thing seems to be a good metphor for people - maybe another book idea! @Dave – that candle thing seems to be a good metphor for people – maybe another book idea!

]]> By: Dave deBruyn http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404808 Dave deBruyn Wed, 25 Feb 2009 17:09:52 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404808 Great point & straightforward post. I love the candle analogy, that is one that will finally make sense to some of my low-tech clients. Love the blog! Great point & straightforward post. I love the candle analogy, that is one that will finally make sense to some of my low-tech clients. Love the blog!

]]> By: John Jantsch http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404791 John Jantsch Wed, 25 Feb 2009 13:36:18 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404791 @Joe - I think the reason this is a tough sell is because it runs counter to what so many people have seen and been taught over the years and because, frankly it's more work initially to set in motion. @Joe – I think the reason this is a tough sell is because it runs counter to what so many people have seen and been taught over the years and because, frankly it’s more work initially to set in motion.

]]> By: Joe Dager http://www.ducttapemarketing.com/blog/2009/02/24/lead-generation-is-about-being-found/#comment-404790 Joe Dager Wed, 25 Feb 2009 13:30:36 +0000 http://www.ducttapemarketing.com/blog/?p=2849#comment-404790 I have been trying to explain this concept and I don't know if it is me or most small biz are just not ready or willing to accept it. I do not think there is a post that I agree with more John and the reason to develop your content marketing and integrated communication strategies as a result. Thanks I have been trying to explain this concept and I don’t know if it is me or most small biz are just not ready or willing to accept it.

I do not think there is a post that I agree with more John and the reason to develop your content marketing and integrated communication strategies as a result.

Thanks

]]>