Small Business Marketing Blog from Duct Tape Marketing

Today I’m going to take on a topic that may not be altogether popular in some social media circles, but it’s a message that small business owners need to wrestle with.
Like me, you are probably sick of hearing about twitter like it’s the next coming of Sidd Finch. Social media experts will have you believe [...]

Anyone who is an active twitter user may not remember the day that twitter started to finally make sense and you may certainly look at this post as rather simple, and it is, but . . .
I come across folks that are new to twitter or have been on twitter for months and still don’t [...]

First off, my free friday follow continues – each week I draw one random twitter follower with the help of twitrand.com and send them a copy of my book, Duct Tape Marketing, along with the highly fashionable, ducttapematters t-shirt. This week’s winner is Alaina Green – from Denver, CO, a Marketing & PR Associate for [...]

With the precipitous fall of advertising in the mainstream media some are starting to wonder publicly if advertising has once and for all run its course as an effective marketing vehicle. To this I say horsehockey. Advertising still works, always has and always will, what’s changed, however is that now good advertising works much better [...]

Getting leads and business by participating on sites like twitter is a very intriguing notion. Now I’m not talking about barging in and hocking your wares to anyone with an @ – you wouldn’t do that in an offline setting, say at a cocktail party, would you? But, think of that same cocktail party, you’re [...]

Lead nurturing, the act of moving a lead logically along the path of know, like and trust, takes systems thinking. Not every prospect you meet at the Chamber function is going to jump at the change to spend their money with you just because you’ve got a nice business card. Or maybe you’ve finally connected [...]

I had a chance to visit with David Meerman Scott, author of The New Rules of Marketing and PR, on a recent episode of the Duct Tape Marketing podcast. The topic of our chat was his follow-up book, World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your [...]

One of the fastest ways to build new business is to farm strategic partner opportunities. Approaching other businesses that have your same ideal customer in mind and proposing ways to cross promote, is something every small business should be pursuing. I write about this often as I feel it has so much potential and [...]