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Monitoring and Measuring Social Media

Amber NaslundIn a recent episode of the Duct Tape Marketing podcast I spoke with Amber Naslund, Director of Community for Radian6.

Radian6 puts out a wickedly cool set of tools for monitoring and managing your brand, particularly in social media, online. So, suffice to say we discussed that very thing – monitoring and managing your brand online.

Director of Community and Content Management Officers type titles are becoming more and more prevalent as companies big and small are shifting marketing focus to conversational and social media strategies.

The Radian6 solution won’t be for everyone, but for those who need to track what’s being said, give it meaning inside their organizations and engage in the right conversations, it’s a relatively low investment solution. We did, however, also cover some free and low cost tools such as Google Alerts and twitter search.

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  • http://www.business901.com Joe Dager

    It was interesting John, you seemed very much at home and like you were just having a conversation. We all try to achieve that as a host but you did remarkably well in this session. The only thing missing is that I could not add anything.

    I also thought Nonprofits could learn a lot from this and tied into your past blog post on the Conversation officer.

    Well worth the listen, nice job.

  • http://www.localna8ion.com Julian Seery Gude

    If you want a free tool that complements Google Alerts well I’d recommend your readers check out BackType. I find http://www.backtype.com/ is a great resource for managing your reputation and brand *within* comments and other areas that typical monitoring tools don’t catch.

    I love Google Alerts for example but they don’t catch the text in blog comments which is often where the richest positive and negative feedback is found! Teaming up Google Alerts and BackType is a killer free solution.

    And no, I’m not in any way affiliated with BackType and this is not an ad. Cheers! :-)

  • John Jantsch

    @Julian – yes, I use and have recommended BackType here as well.

  • John Heaney

    The speed of acceleration on the web cannot be overestimated and require an immediate response to preclude serious brand damage.

    Without a social media strategy that includes an examination of comments on the web, you risk having your brand maligned and irreparably damaged. In the absence of a clarifying voice offering your company’s perspective, you risk having anonymous commentators define your company.

    Although it is difficult to calculate the positive ROI of social media participation, it’s not hard to calculate the potential damage of a smear campaign allowed to fester because of your lack of awareness and response.

  • John Jantsch

    @John – hate to focus too much on the negative – but, “Although it is difficult to calculate the positive ROI of social media participation, it’s not hard to calculate the potential damage . . .” is so true.

  • http://www.radian6.com Amber Naslund

    Hi John,

    Thanks so much for having me on. Enjoyed our chat very much, and would love to do it again sometime, online or off.

    There are so many social media issues to discuss that are not only relevant, but rapidly evolving. It’s fantastic to be working with colleagues like you in this space to further the discussion, and keep tackling the hard questions of ROI, scale, risks, and the “what next” of social media as it relates to small business.

    Thanks again, and thanks to your readers for giving it a listen.

    Cheers,
    Amber

  • http://chaitanyapatel.wordpress.com/ SEO Marketing

    The same way to monitorize social media activity, i found another online and free tool that is whostalkin.c*m

  • http://www.hsbc.co.uk/1/2/personal/savings/cash-e-isa ISA savings

    I also came across a site at serph.com which also monitors all online buzz and tracking.

  • http://www.seoresults.co.za/pages/seo-tips/ SEO Tips South Africa

    Social Media is key to the future of the internet, and one can expect more and more services like Radian6 to pop up, mainly to service the corporate and money’d sectors, whilst more and more free services are bound to come into being as well.

    As far as online reputation management is concerned, Andy Beal from Marketing Pilgrim has a cool paid service called Trackur, which also seems to be quite effective.