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  • Have You Made Your Referral?

    Make a Referral WeekMake a Referral Week 2009 is March 9-13. This is one tiny effort to make a dent in this recession and shine a light on the efforts and impact of one small business helping another.

    The goal of the event is to generate 1000 referrals for 1000 deserving businesses.

    During the week this blog will be taken over by guest contributions and audio interviews with folks like Andy Sernovitz, Guy Kawasaki, Pam Slim, Rich Sloan, Anita Campbell, Scott Ginsburg, Michael Port and Jill Konrath all focused on telling you how to generate more business by way of referral.

    In addition, I am hosting a live web conference on Tuesday, March 10 at Noon CST featuring Bob Burg, author of the Go-Giver, Ivan Misner, founder of BNI and Bill Cates, author of Get More Referrals Now. This is the A-Team when it comes to teaching the strategies of referral! Register here for this event.

    Here’s how you do your part:
    1) Think about the referral(s) you are going to make
    2) Make your referrals – (you don’t have to wait until March 9 to do this)
    3) Visit the Make a Referral Week Referral Counter page and tell us who you referred and why in the comments – feel free to add URLs so others can learn about the business you referred.
    4) Take in all the great educational content all week
    5) Bask in the glow of small business coolness!

    Like this post? Share it with others
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    Posted by: John Jantsch on Mar 04, 09 | 7:07 am
    Category: Referral Marketing, Social Media, make a referral week | Tags: , , ,

    Comments
    • Hi,

      That is a great idea, referrals! I'm subscribing now and looking forward to the posts.

      Respectfully,

      Nicholas Chase
      www.twitter.com/nachase
    • Awesome idea by @ducttape! Make a Referral Week 2009: http://tinyurl.com/b3m6tr
    • I think this is a fantastic idea which will create positive habits which we all can use! I do wish the goal was a bit higher... 1,000 referrals seems pretty simple! Maybe next time it will be 100,000!
    • John Jantsch
      @Alan - you bet, this is year one just trying to see what kind of support comes. We should blow through the 1000 and next year set a much higher goal.
    • Sorry guys, but although referrals sounds nice, at the end of the day, to grow a business rapidly and reliably over time, referrals is not hte path to go on.
      Too much time involved in trying to get them-
    • Great idea (the referral counter). I regular refer; it's part of the networking environment I'm involved in. It does become a habit over time. While it might not be a fast-growth strategy, it is a very effective one.
    • Just so simple? For how long?
    • RT @aaswartz: @ducttape New blog post: Have You Made Your Referral? http://tinyurl.com/b3m6tr This is going to be huge! Thanks aaswartz
    • patricksbiggs
      RePro’s can offer consumers via their personal websites a vital claim that the big players will always chase: 100% of the information located within a local MLS’ database. Days on market, sold data, and a glut of other valuable information to consumers that currently is not available www.chase.com on the big players sites can be displayed on a licensed pro’s site. Regardless if one person (consumer or professional) thinks that such info is important or not is irrelevant. Someone does, it’s the long tail consumerism that dominates the current and future markets terrain. In any case, the more information you make accessible the larger your potential audience. Redfin gets this, they offer their agents and consumers
    • stephenkruck
      April of this year. If you own an older 911 and have exhaust envy, Porsche will offer the system as a dealer-installed option that can be retrofitted to older versions of the car. Other companies can learn from this leverage model. No matter how chase.com bad the economy gets, there are always those who will pay a premium for something more personal -- not to mention the economy will eventually come back so now is a great time to invest in R&D.
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