The Three D’s of Being More Referable

This is a special guest post as part of Make A Referral Week 2009

Scott GinsbergBy Scott “The Nametag Guy” Ginsberg

Potential customers, fans, friends, family members, audience members, readers of your material, website visitors, and pretty much anyone else that comes into contact with your business needs to know three things:

1. What you DO.
For a living, as a professional, for companies, for customers.

    Ask yourself:

  • How memorable is your networking intro?
  • Is your positioning statement clearly defined and posted where everyone can see it?
  • If a stranger asks your aunt Patty what you do for a living, will she do your business justice?

2. What you’re DOING.
Right now, current news and projects, upcoming events.

    Ask yourself:

  • Are people anticipating your arrival?
  • Are you posting pictures of you working with your clients?
  • Do you have a calendar, RSS feed or “upcoming events” section of your website and ezine?

3. What you’ve DONE.
Past clients, past successes, whom you worked with, how you helped them.

Ask yourself?

  • How many testimonials do you have?
  • How many of them are in video format?
  • When was the lat time YOU gave a referral?

REMEMBER: Do. Doing. Done.

Got it?

How referable are you?

For the list called, “11 Ways to Out Market the Competition,” send an email to [email protected] and I’ll send you the list for free!

Scott Ginsberg is the author of seven books including HELLO, my name is Scott, The Power of Approachability, How to be That Guy and Make a Name for Yourself.

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  • Joe Dager

    Nice post Scott, reminded me of this recent newsletter of mine.

    A quick assessment on how your company is doing:

    When was the last time you were referred?

    How often are you referred?

    How does the referrer introduce themselves?

    How do you respond to a referral?

  • Web Design Dude

    The three D’s sure make for a concise and pertinent post! I love the old KISS principle, and this harks back to that. Excellent post, well worth perusing! I will go check out more about Scott Ginsberg, thanks for the into, John!

  • Web Design Dude

    Hmmmm, there seems to be an issue with my comment….any ideas folks?

  • Web Design Dude

    OK, lets try this again!

  • Alan Underkofler

    Great post and ideas for Referral Week! I just talked about the importance of wearing a name badge on my blog a few weeks ago. Going into a meeting assuming everyone knows you or your name is a big mistake! After reading this post I see a few areas I can improve on for sure! (of course i am not sure if my family members will ever really understand what i do!) Thanks!

  • GoEverywhere

    Do, Doing, Done! Simple steps for both small and large businesses… I will be saving this for future reference and discussions. Thank you!

  • Meeting rooms

    Great post Scott. The three D’s of business ,that’s what I’ll refer this as in my blog. Thanks and hope you don’t mind me using some of the terms used here.

  • Vernon Riley

    Interesting post – begs the question whether you should do them in the order suggested?

    In networking what you do is sometimes NOT the first thing to state… take an interest in the other person first…

  • Travis Arnold

    scott, you hit this right on the money. our company receives referrals on a weekly, if not daily basis from our clients. we interact and let clients and prospects “in” on what we’re up to. thanks scott.