Small Business Marketing Blog from Duct Tape Marketing

One benefit that may not get accurately measured in the world of social media is that companies that are very social are easier to refer.
I’ve theorized in the past posts that companies that combine the highly wired tactics involved in social networking platforms with the highly engaged tactics of traditional networking seem be the ones [...]

On May 6th at 9am PDT I will be joined by Guy Kawasaki, author of Art of the Start, Chris Brogan of ChrisBrogan.com and David Meerman Scott, author of World Wide Rave to discuss taking your brand online. This is the fourth in a series of five webinars brought to you by HP, creators of [...]

For a recent episode of the Duct Tape Marketing Podcast I visited with Internet entrepreneur and author of the book twitter power, Joel Comm.
Joel’s adventures on the Internet, including creating the totally useless, entertaining and crude, but top selling iPhone application iFart, are a testament to the wide open opportunities the Internet has spawned.
In twitter [...]

With so much information online about people and companies it’s become quite common to simply “Google” someone when you want to know more about them. From a business building standpoint it’s good practice to own as much of the real estate that pops up under you name on page one as you can.
Social media profiles, [...]

As I’ve written about before here I had the distinct pleasure of teaming up with the pros at Palo Alto Software to write Marketing Plan Pro powered by Duct Tape Marketing. This is a marketing planning tool based on my book and point of view.
The tool is based in the real world and we even [...]

Lead nurturing is the act of following up with leads in a consistent and, hopefully, logical way moving them gently along the path of becoming a customer.
In some high end, long decision process selling environments it’s the only way a sale is made. “Hi, glad to meet you, call me when you’re ready to buy,” [...]

I conducted a live webinar billed as Twitter for Business Essentials.
You can listen to the recorded audio by clicking on the this link – Listen to Twitter for Business (or right click and Save As to download to your desktop – warning: 53 mgs and about an hour long)
In addition, you may want to pick [...]

A lot of small business owners are good at what they do. But, they’ve learned that’s usually not enough to grow the business so they get outside help, quite often in areas related to marketing, so they can “focus on what they do best and let others handle the rest.”
While no one can know how [...]