Comments on: Listening in a Digital Age

By: virtualserver11

virtualserver11 — Mon, 29 Jun 2009 07:58:08 +0000

This is truly innovative and insightful information- thanks a lot for the post.Thank you so much for the priceless information. I found it so useful. Keep blogging.

By: nethosting.89

nethosting.89 — Sat, 27 Jun 2009 10:41:03 +0000

Great list of tools to help you listen and take pulse of what people are talking about, http://tinyurl.com/d8mtav.This is truly innovative and insightful information- thanks a lot for the post.Thank you so much for the priceless information. I found it so useful.

By: Steve

Steve — Thu, 07 May 2009 15:08:33 +0000

Hi,
the good thing about internet is that everyone can have its say and the bad thing is that every one can say it. If it is either positive or negative. Though you can't do anything about it but still u have to monitor. Thanks to ORM and Search engine monitoring tools which made it easy for us. I have been using AirCheese. Check out this. Its beta version is available for free.

By: ducttape

ducttape — Thu, 16 Apr 2009 12:02:32 +0000

@MRW – first off I wonder why you don't think you would engage someone complaining. I think that person would love it – particularly if you could explain what happened and make it right. You may get a happy customer back and set a great public example of how much you care.

By: MRW

MRW — Wed, 15 Apr 2009 18:45:55 +0000

Thanks for the great resources. I have a question though. I own a bunch of cafes in town and I do use some of the tools above to keep an eye on things. Is it being too aggressive if, let's say, I see that someone is complimenting our business on twitter, to message them back and thank them if I have had no prior direct contact w/ them? I don't think I would want to directly engage someone who was complaining but it would nice to be able to thank someone for being a supporter. It feels a bit odd, so maybe that is the answer. Yet, all these new tools also seem to be redefining business etiquette a bit so maybe this is ok. Thoughts?

By: rickdog (rick shide)

rickdog (rick shide) — Wed, 15 Apr 2009 00:08:48 +0000

[Aggr.] Monitoring online conversations and reputation | Small Business Marketing Blog from Duct Tape Mar.. http://tinyurl.com/d8mtav

By: Kris Bovay

Kris Bovay — Tue, 07 Apr 2009 23:28:06 +0000

Thanks. Hadn’t heard of boardtracker before – I’ll check that one out. I do use backtype (I think I actually got that link from a post on your site John) and find it very useful for monitoring a very specific subject (if too broad you can get flooded!).

By: Rob

Rob — Tue, 07 Apr 2009 03:59:28 +0000

I couldn’t agree more – listening to customers is so incredibly important. Today it is essential to tailor everything to the consumer’s wants and needs. Along these lines, I recently came across a great service that accomplishes this – they provide a way for you customers to create unique calendars, with their own images and dates, that has been branded for you. Definitely worth a look!