Questions? Feedback? powered by Olark live chat software

How to Be More Interesting

Stick Yourself Out ThereFor a recent episode of the Duct Tape Marketing Podcast I had the chance to chat with The Nametag Guy, Scott Ginsberg.

Scott has a great story to tell and is one of the most creative folks you will ever come across. This interview was sparked by a post Scott wrote a while back called – 30 Ways to become the Most Interesting Person You Know

The problem is boring just doesn’t work for many industries and I’ve talked about this many times right here on this blog. In fact, I’ve often stated the three primary rules of business are – don’t be rude, don’t be boring, and give to get.

Marketing celebrity and frequent Duct Tape guest Seth Godin had this to say about boring when we last chatted: “If the marketplace isn’t talking about you, there’s a reason,” Seth says. “If people aren’t discussing your products, your services, your cause, your movement or your career, there’s a reason. The reason is that you’re boring.”

Scott is anything but boring and this interview will give you some practical tips on ways you can stand out and get your business noticed by becoming more interesting in every aspect of your business.

So, can you do to make your business, your products, your services, you – more interesting?

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

Reblog this post [with Zemanta]
Don't miss a single word!
Complete the form and we will send you articles just like this every week.

Synthesis Managed WordPress Hosting
  • http://www.nametagTV.com HELLO, my name is Scott

    Thanks John!

    Remember the Holy Trinity:

    1. Nobody notices normal.
    2. Nobody buys boring.
    3. Nobody pays for average.

    There is a direct correlation between how successful you are and how boring you are.

    Q.E.D.

    :)

  • lincoln

    How do I get the “99 ways to think like an entrepreneur” ?

  • http://employeeandclientengagement.wordpress.com/ Chad Rothschild

    I love Seth Godin. If you are not remarkable, you are boring. We live in a world where superstars get paid disproportinately to their efforts. I heard Jerry Seinfeld when the Olympics were in Atlanta.
    He was talking about how the difference between the Gold and SIlver or not get a medal can be hundreths of a second. Michael Phelps this year in one of his races was a perfect example. He looked like he lost and from every angle it was so close that it was impossible to rule either way. He touched by 100th of a second faster and got the gold vs the silver. The funny part is, you hear of the gold medal winner and he is on Wheaties boxes and the silver you never heard of him and never will again. So 100th of a second is fastest in the world and never heard of him…

    I actually just started a blog because of Seth and I am looking at how to engage your audience in our new 2.0 marketing world.
    Would love to hear your thoughts http://tinyurl.com/ccqo4n

    Chad Rothschild
    http://employeeandclientengagement.wordpress.com/

  • http://www.iangilyeat.com EH

    Each year the bar seems to get raised higher and higher as to what gets noticed and what succeeds. What was interesting last year is now overused and outdated. Marketers especially really have to stretch and be creative in order to get their message out in a way that will stick in the minds of consumers. I completely agree that if you are boring, you won't succeed. It has to be a constant process of improvement to make sure you stay interesting in consumers' minds.

  • http://www.authoritynetworker.com Authority Networker

    Knowledge of the art of gentle persuasion is key for a business to attract more buyers. This is the concept behind attraction marketing, a new internet network marketing system where you develop ongoing relationships with clients by educating your buyers first and then moving them along the buying path in your communications. Prospects resist selling…the more you sell, the more people resist it. Attraction marketing enables you to bring in customers in a pleasant and streamlined manner. Integrating the attraction marketing formula into your business helps you develop personal relationships with your existing clients and become a person of value, so that they have the underlying feeling of attraction and want to come back for more. The results from using attraction marketing in your network marketing online campaign will be much more favorable than trying to hard-sell everything.

  • http://www.authoritynetworker.com Authority Networker

    Knowledge of the art of gentle persuasion is key for a business to attract more buyers. This is the concept behind attraction marketing, a new internet network marketing system where you develop ongoing relationships with clients by educating your buyers first and then moving them along the buying path in your communications. Prospects resist selling…the more you sell, the more people resist it. Attraction marketing enables you to bring in customers in a pleasant and streamlined manner. Integrating the attraction marketing formula into your business helps you develop personal relationships with your existing clients and become a person of value, so that they have the underlying feeling of attraction and want to come back for more. The results from using attraction marketing in your network marketing online campaign will be much more favorable than trying to hard-sell everything.