Comments on: Great Content Gets You Past the Gatekeepers http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/ Small business marketing blog Sun, 22 Nov 2009 02:06:52 -0500 http://wordpress.org/?v=abc hourly 1 By: Appx Alarm022 http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-409777 Appx Alarm022 Mon, 12 Oct 2009 09:01:59 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-409777 Very nice and useful post, thanks.This post is not helpful for newbies also for experts, because it is true everyone is not aware of everything.Thanks a lot.Keep posting cont..... Very nice and useful post, thanks.This post is not helpful for newbies also for experts, because it is true everyone is not aware of everything.Thanks a lot.Keep posting cont…..

]]> By: Designer Lingerie http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-409718 Designer Lingerie Tue, 06 Oct 2009 05:31:23 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-409718 Excellent post John. This post is really great to give some ideas how to succeed. I found a lot of worthy informations from the post as well as from the commentators. It really helped me a lot, will be referring my friends about this post. Thanks a lot for sharing. Excellent post John. This post is really great to give some ideas how to succeed. I found a lot of worthy informations from the post as well as from the commentators. It really helped me a lot, will be referring my friends about this post. Thanks a lot for sharing.

]]> By: Insurance Appointment Setting http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-408671 Insurance Appointment Setting Thu, 06 Aug 2009 04:44:57 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-408671 This is a great article and many of our clients are using these techniques as part of a sound marketing approach. This is a great article and many of our clients are using these techniques as part of a sound marketing approach.

]]> By: anthonymora http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-408505 anthonymora Fri, 24 Jul 2009 22:43:59 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-408505 Great information. Content truly is king as is how that content is presented. From years as a journalist I know that informaiton alone won’t do the trick. You have to frame the information as a compelling story directed towards the listener’s needs. It’s important to pitch a story that your audience can hear and relate to. If you speak to your needs, instead of their interests, you’ll lose them. <br>Thanks,<br>Anthony Mora<br><a href="http://www.pryourstory.com" rel="nofollow">www.pryourstory.com</a> Great information. Content truly is king as is how that content is presented. From years as a journalist I know that informaiton alone won’t do the trick. You have to frame the information as a compelling story directed towards the listener’s needs. It’s important to pitch a story that your audience can hear and relate to. If you speak to your needs, instead of their interests, you’ll lose them.
Thanks,
Anthony Mora
http://www.pryourstory.com

]]> By: WestCoastVinyl1 http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-407856 WestCoastVinyl1 Wed, 10 Jun 2009 23:35:19 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-407856 Staying focused and spreading the message about how your business can solve peoples business can go a long ways. Staying focused and spreading the message about how your business can solve peoples business can go a long ways.

]]> By: eBook Freeway http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-407319 eBook Freeway Mon, 27 Apr 2009 05:43:57 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-407319 Having 4 years of corporate sales I can agree with this post to a certain extent. For one the leaders have to find your blog and for two they have to be looking for what you are offering. In your example, "How to get sales and marketing on the same team" you may be able to get the CEO's attention if and only if you have a high profile site and that person is looking for your site. If you are selling a product or offering something else you may never be seen.<br><br>Either way you are right in that getting past the gatekeeps is extremely difficult. Your post definately made me stop and ponder for a moment, I never considered the angle you have offered. I am sure you have gotten past a gatekeeper or two yourself. Having 4 years of corporate sales I can agree with this post to a certain extent. For one the leaders have to find your blog and for two they have to be looking for what you are offering. In your example, “How to get sales and marketing on the same team” you may be able to get the CEO's attention if and only if you have a high profile site and that person is looking for your site. If you are selling a product or offering something else you may never be seen.

Either way you are right in that getting past the gatekeeps is extremely difficult. Your post definately made me stop and ponder for a moment, I never considered the angle you have offered. I am sure you have gotten past a gatekeeper or two yourself.

]]> By: Chad Rothschild http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-407238 Chad Rothschild Tue, 21 Apr 2009 03:16:48 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-407238 Kathryn hit the nail on the head. It is about Thought Leadership. Leading by thought will elevate you. Exactly why we all read this blog. John brings unique ways for us to think about things, he adds value in an authentic and genuine way. Then you add what Seth Godin talks about in Tribes and you are well on your way.<br><br>If you are using thought leadership, you dont chase prospects, they start chasing you. You create such a unique mindset in prospects, just like a referral. You have instant credibility.<br><br>I beleive your blog is your hub and way to share your thought leadership and build a following. Get a following that not only wants to hear what you have to say, but spreads it and you are well on your way. All of the other tools he mentions are just more ways to syndicate your "message".<br><br>My last point is even if you have the greatest info to share, if people dont hear it, then it is for nothing. Get where your prospects are and like John says, find out what keeps them up at night and try to add value and create ideas, thoughts, insights around that. Teach, inspire everything around it. As my dad always said. If people want what you have, you dont have to sell them, becasue they will want to buy!!!<br><br>Chad Rothschild<br><a href="http://employeeandclientengagement.wordpress.com/" rel="nofollow">http://employeeandclientengagement.wordpress.com/</a> Kathryn hit the nail on the head. It is about Thought Leadership. Leading by thought will elevate you. Exactly why we all read this blog. John brings unique ways for us to think about things, he adds value in an authentic and genuine way. Then you add what Seth Godin talks about in Tribes and you are well on your way.

If you are using thought leadership, you dont chase prospects, they start chasing you. You create such a unique mindset in prospects, just like a referral. You have instant credibility.

I beleive your blog is your hub and way to share your thought leadership and build a following. Get a following that not only wants to hear what you have to say, but spreads it and you are well on your way. All of the other tools he mentions are just more ways to syndicate your “message”.

My last point is even if you have the greatest info to share, if people dont hear it, then it is for nothing. Get where your prospects are and like John says, find out what keeps them up at night and try to add value and create ideas, thoughts, insights around that. Teach, inspire everything around it. As my dad always said. If people want what you have, you dont have to sell them, becasue they will want to buy!!!

Chad Rothschild
http://employeeandclientengagement.wordpress.com/

]]> By: rickburnes http://www.ducttapemarketing.com/blog/2009/04/20/great-content-gets-you-past-the-gatekeepers/comment-page-1/#comment-407237 rickburnes Tue, 21 Apr 2009 02:28:06 +0000 http://www.ducttapemarketing.com/blog/?p=3277#comment-407237 John -- <br><br>Great post. I think you're right on the money with your advice. <br><br>A couple things I'd add:<br>(1) Great content, published and distributed on the web, is also the best way to improve your company's SEO. More content, more opportunities to win the <a href="http://blog.hubspot.com/blog/tabid/6307/bid/4641/How-Many-Tickets-to-the-SEO-Lottery-Do-You-Have.aspx" rel="nofollow">SEO lottery</a>.<br><br>(2) I suggest people try to get themselves into a "content mindset." Going to a conference? Take a video camera and interview some colleagues. Just spent 20 minutes answering a question on LinkedIn or in Email? Chances are it's a blog post? If you look at everything for its content potential, that content list up above will become a lot less daunting. John —

Great post. I think you're right on the money with your advice.

A couple things I'd add:
(1) Great content, published and distributed on the web, is also the best way to improve your company's SEO. More content, more opportunities to win the SEO lottery.

(2) I suggest people try to get themselves into a “content mindset.” Going to a conference? Take a video camera and interview some colleagues. Just spent 20 minutes answering a question on LinkedIn or in Email? Chances are it's a blog post? If you look at everything for its content potential, that content list up above will become a lot less daunting.

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