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Inbound Marketing with Brian Halligan

hubspotFor a recent episode of the Duct Tape Marketing podcast I got to talk about Inbound Marketing with Brian Halligan. Brian is co-founder and CEO of HubSpot, an Internet marketing company dedicated to helping small businesses leverage the Internet to get found by qualified prospects and convert more of them into leads and customers.

Inbound marketing is such a powerful way to look at lead generation because changes the dynamic to be more about being found than going out and hunting. I write often about the power of content, search and social media coming together to dramatically impact the way successful small businesses are building know, like and trust.

Brian and Hubspot have long been proponents of this marketing strategy.

Check out some of the cool free tools from Hubspot as well.

You can catch Brian and a virtual who’s who in the new media marketing world at the Inbound Marketing Summit 2009 in San Francisco April 28-29.

iLinc Web and Video ConferencingThis episode of the Duct Tape Marketing Podcast is brought to you by iLinc – Web and Video Conferencing that’s easy to use, affordable and powerful enough to make your online meetings really come alive.

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  • http://rawrsoft.com/about Michael Giannii Calvert

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  • Mike Moore

    I just listened to your podcast with Brian Halligan from Hubspot. Terrific as usual. I have a question. The Inbound marketing principles are consistent with your Duct Tape Marketing principles and right on for any service or knowledge intensive business where the seller can offer knowledge and insight in multiple forms to earn fans and generate prospects. My question relates to businesses selling non-technical physical products where earning fans with information trade doesn't apply. While many of the same principles apply, my question is how to apply the principles to a physical product retailer where “information” is not a viable way to generate interest?

    • http://www.ducttapemarketing.com/blog ducttape

      Mike – on the surface that may appear to be true but people non-technical, physical products because they want them to do somethings, solve something – I'm speaking generally because I don't know that exact product or category you are thinking about.

      One of my favorites is a company that makes fishing lures – Brown Lures in Texas – they use the approach Brian and discuss to sell the heck out of their non-technical physical product. They call up fishing guides all up and down the Texas, Louisiana coast and interview them for their podcast. They get the best tips and people flock to get their lures.

    • http://www.hubspot.com Brian Halligan

      I agree with John here. Another great example of a company who is really good at this stuff is Whole Foods: http://blog.wholefoodsmarket.com/

  • http://employeeandclientengagement.wordpress.com/ Chad Rothschild

    I really liked the podcast. Great info. The world is definitely changing. Digital marketing (he calls it inbound marketing) will be the only way customers will find you in the next decade other than word of mouth.

    SEO, keywords, blogging, twitter, website grader… We all better grab on and learn all this because it is about to take over.

    A couple of things I really liked. The way we hunt… Actually I met Tony Robbins in January and he sent me on a new path which led me to Seth Godin (GOD do I wish I had heard him 10 years ago), and I am litterally doing everything the exact opposite of what made me successful my first dozen or so years in business.

    He mentioned about how websites are no longer static brochures but living, changing content hubs for YOUR industry. That is awesome. This is something everyone better hear. It is all about engaging your audience. Providing thought leadership and value conversations that are a two way dialogue.

    Great Stuff. I cant wait to go back and hear the other podcasts you have. Thank you for sharing.

    Chad Rothschild
    http://employeeandclientengagement.wordpress.com/

    • http://www.ducttapemarketing.com/blog ducttape

      Chad – glad you enjoyed the podcast and I agree that this is an important message – hope you enjoy other episodes as well.

  • charles kipkorir

    John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.
    John do have any pointer or advice for us?

  • charles kipkorir

    John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.
    John do have any pointer or advice for us?