Comments on: Inbound Marketing with Brian Halligan http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: charles kipkorir http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-411116 charles kipkorir Wed, 22 Apr 2009 21:06:41 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-411116 John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.<br>John do have any pointer or advice for us? John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.
John do have any pointer or advice for us?

]]> By: charles kipkorir http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407260 charles kipkorir Wed, 22 Apr 2009 17:06:41 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407260 John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.<br>John do have any pointer or advice for us? John, I have been a keen follower of your blog and it has been greatly informative to a great respect. Am a programmer and develop various websites and most of the time we tend to over look the aspects of selling which is the cornerstone of every business. I work in East Africa and market trends dictate that they are numerous opportunities in New Media marketing company(internet price will drop to about 10 within one year) they is hardly a company that does this here.We are trying to develop an e commerce website and try out the things and tools that you have been talking about in various blog post in the past. This will be an opportunity to gauge the response of the market.Afterwards, we plan to set up a new media company to tap into this market and help SMEs market the services and products online in a better and more effective way.
John do have any pointer or advice for us?

]]> By: Brian Halligan http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407246 Brian Halligan Tue, 21 Apr 2009 15:10:20 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407246 I agree with John here. Another great example of a company who is really good at this stuff is Whole Foods: <a href="http://blog.wholefoodsmarket.com/" rel="nofollow">http://blog.wholefoodsmarket.com/</a> I agree with John here. Another great example of a company who is really good at this stuff is Whole Foods: http://blog.wholefoodsmarket.com/

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407243 ducttape Tue, 21 Apr 2009 12:58:38 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407243 Chad - glad you enjoyed the podcast and I agree that this is an important message - hope you enjoy other episodes as well. Chad – glad you enjoyed the podcast and I agree that this is an important message – hope you enjoy other episodes as well.

]]> By: Chad Rothschild http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407239 Chad Rothschild Tue, 21 Apr 2009 03:55:24 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407239 I really liked the podcast. Great info. The world is definitely changing. Digital marketing (he calls it inbound marketing) will be the only way customers will find you in the next decade other than word of mouth. <br><br>SEO, keywords, blogging, twitter, website grader... We all better grab on and learn all this because it is about to take over.<br><br>A couple of things I really liked. The way we hunt... Actually I met Tony Robbins in January and he sent me on a new path which led me to Seth Godin (GOD do I wish I had heard him 10 years ago), and I am litterally doing everything the exact opposite of what made me successful my first dozen or so years in business.<br><br>He mentioned about how websites are no longer static brochures but living, changing content hubs for YOUR industry. That is awesome. This is something everyone better hear. It is all about engaging your audience. Providing thought leadership and value conversations that are a two way dialogue. <br><br>Great Stuff. I cant wait to go back and hear the other podcasts you have. Thank you for sharing.<br><br>Chad Rothschild<br><a href="http://employeeandclientengagement.wordpress.com/" rel="nofollow">http://employeeandclientengagement.wordpress.com/</a> I really liked the podcast. Great info. The world is definitely changing. Digital marketing (he calls it inbound marketing) will be the only way customers will find you in the next decade other than word of mouth.

SEO, keywords, blogging, twitter, website grader… We all better grab on and learn all this because it is about to take over.

A couple of things I really liked. The way we hunt… Actually I met Tony Robbins in January and he sent me on a new path which led me to Seth Godin (GOD do I wish I had heard him 10 years ago), and I am litterally doing everything the exact opposite of what made me successful my first dozen or so years in business.

He mentioned about how websites are no longer static brochures but living, changing content hubs for YOUR industry. That is awesome. This is something everyone better hear. It is all about engaging your audience. Providing thought leadership and value conversations that are a two way dialogue.

Great Stuff. I cant wait to go back and hear the other podcasts you have. Thank you for sharing.

Chad Rothschild
http://employeeandclientengagement.wordpress.com/

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407235 ducttape Tue, 21 Apr 2009 00:32:12 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407235 Mike - on the surface that may appear to be true but people non-technical, physical products because they want them to do somethings, solve something - I'm speaking generally because I don't know that exact product or category you are thinking about.<br><br>One of my favorites is a company that makes fishing lures - Brown Lures in Texas - they use the approach Brian and discuss to sell the heck out of their non-technical physical product. They call up fishing guides all up and down the Texas, Louisiana coast and interview them for their podcast. They get the best tips and people flock to get their lures. Mike – on the surface that may appear to be true but people non-technical, physical products because they want them to do somethings, solve something – I'm speaking generally because I don't know that exact product or category you are thinking about.

One of my favorites is a company that makes fishing lures – Brown Lures in Texas – they use the approach Brian and discuss to sell the heck out of their non-technical physical product. They call up fishing guides all up and down the Texas, Louisiana coast and interview them for their podcast. They get the best tips and people flock to get their lures.

]]> By: Mike Moore http://www.ducttapemarketing.com/blog/2009/04/20/inbound-marketing-with-brian-halligan/#comment-407234 Mike Moore Tue, 21 Apr 2009 00:19:33 +0000 http://www.ducttapemarketing.com/blog/?p=3282#comment-407234 I just listened to your podcast with Brian Halligan from Hubspot. Terrific as usual. I have a question. The Inbound marketing principles are consistent with your Duct Tape Marketing principles and right on for any service or knowledge intensive business where the seller can offer knowledge and insight in multiple forms to earn fans and generate prospects. My question relates to businesses selling non-technical physical products where earning fans with information trade doesn't apply. While many of the same principles apply, my question is how to apply the principles to a physical product retailer where "information" is not a viable way to generate interest? I just listened to your podcast with Brian Halligan from Hubspot. Terrific as usual. I have a question. The Inbound marketing principles are consistent with your Duct Tape Marketing principles and right on for any service or knowledge intensive business where the seller can offer knowledge and insight in multiple forms to earn fans and generate prospects. My question relates to businesses selling non-technical physical products where earning fans with information trade doesn't apply. While many of the same principles apply, my question is how to apply the principles to a physical product retailer where “information” is not a viable way to generate interest?

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