Comments on: What’s Your Maturing Market Model?

By: Dux Marketing

Dux Marketing — Sat, 09 May 2009 01:59:24 +0000

Hi,

I'll come across your website and found it more interesting in Internet Marketing. I learn more, thanks for the information you share, i'll come back often.

Regards,

Dux Marketing

By: Dux Marketing

Dux Marketing — Fri, 08 May 2009 21:59:24 +0000

Hi,

I'll come across your website and found it more interesting in Internet Marketing. I learn more, thanks for the information you share, i'll come back often.

Regards,

Dux Marketing

By: Phill Barufkin

Phill Barufkin — Sat, 02 May 2009 17:40:24 +0000

Planning and follow through is crucial. A provocative topic and one I will refer back to when developing an ad or marketing program. At the end of the day, if we don't execute marketing that sells our clients products, then we aren't doing our job, and this is chock full of jewels of wisdom to consider while constructing marketing solutions. Phill Barufkin

By: Josep T. Dager

Josep T. Dager — Sat, 02 May 2009 14:40:21 +0000

As you well know John, I am a firm believer in your Know, Like, trust, … and use it as the pillars in my Lean Marketing House description.

But the point about the trial is neglected in many offline applications. Having an easy entry point is of so much value and can be used as a great qualifier. You can even adjust it as you tweak your system, raising and lowering the ante let's say to widen or narrow your hour glass. Just in case you had to many clients!

By: Linda

Linda — Sat, 02 May 2009 00:03:08 +0000

I work for a promotional products distributor, and I highly urge people to think creatively when considering “freebies” to offer their clients. Pens are easy and really one of my favorite products – I love a good pen, and I'll keep pens from my favorite places if I can have one for free. But you can choose products that are a sales pitch in and of themselves if you just shop around and aren't afraid to invest (sometimes).

By: Chestin Salisbury

Chestin Salisbury — Fri, 01 May 2009 20:14:52 +0000

This is a fantastic post and one I plan to share with my own clients/lists. I work with a lot of service businesses and many are just now beginning to see the benefit of the 'low cost trial', especially as consumers are scrutinizing much more closely their expenses.

Having a carefully planned out 'ascension model' is critical for every business because it not only removes a great many barriers for prospects/customers, but it helps provide consistent forecasting and planning for the business.

By: Kris Bovay

Kris Bovay — Fri, 01 May 2009 19:37:23 +0000

Good article. I sell business and marketing services; typically on a one-to-one basis. Most of my work comes through referrals. I'm always interested in finding new clients – I'll look at how I can build a free offer into my sales approach. Thanks.

By: EH

EH — Fri, 01 May 2009 19:05:02 +0000

Thanks John for the post. Those 7 questions are a great place to start developing your marketing model so that it follows the customer lifecycle.