Comments on: The Ultimate Measure of Marketing Success http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Gadget_Blog http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-411008 Gadget_Blog Wed, 12 Aug 2009 15:46:14 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-411008 Very very interesting post..I like this one. gotta bookmark this one.<br><br>Cheers,<br><a href="http://gadgettechblog.com" rel="nofollow">gadgettechblog.com</a> Very very interesting post..I like this one. gotta bookmark this one.

Cheers,
gadgettechblog.com

]]> By: Gadget_Blog http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-408750 Gadget_Blog Wed, 12 Aug 2009 11:46:14 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-408750 Very very interesting post..I like this one. gotta bookmark this one.<br><br>Cheers,<br><a href="http://gadgettechblog.com" rel="nofollow">gadgettechblog.com</a> Very very interesting post..I like this one. gotta bookmark this one.

Cheers,
gadgettechblog.com

]]> By: arturocoto http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407518 arturocoto Fri, 15 May 2009 21:52:39 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407518 Good post John. The cost / price should be straightforward. What do you suggest one uses for value? It would seem that it would have to be sales / revenue? Also, how do you account for time? Is the quotient a rolling average?<br><br>Lastly, how is this different from ROI (return on investment). It seems that ROI is the standard "value" measurement in business. Good post John. The cost / price should be straightforward. What do you suggest one uses for value? It would seem that it would have to be sales / revenue? Also, how do you account for time? Is the quotient a rolling average?

Lastly, how is this different from ROI (return on investment). It seems that ROI is the standard “value” measurement in business.

]]> By: atul chatterjee http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407511 atul chatterjee Fri, 15 May 2009 07:21:29 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407511 How do you measure value that a customer is receiving? Measuring the divisor is obvious not the numerator. An example or two would have clarified the argument to slow visitors like me. Thanks How do you measure value that a customer is receiving? Measuring the divisor is obvious not the numerator. An example or two would have clarified the argument to slow visitors like me. Thanks

]]> By: Kris Bovay http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407510 Kris Bovay Fri, 15 May 2009 05:21:02 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407510 Hi John: Do you have any examples of companies measuring CSQ and the metrics they put in place? I like the sound of it - I'd just like to see/hear some live examples. Thanks. Hi John: Do you have any examples of companies measuring CSQ and the metrics they put in place? I like the sound of it – I'd just like to see/hear some live examples. Thanks.

]]> By: Randall Beard http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407508 Randall Beard Fri, 15 May 2009 01:27:57 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407508 John, I'm a huge believer in changing organizational cultures from "marketing is a cost" to "marketing is an investment," consistent with your CSQ metric idea. Having said this, I'm skeptical that there will ever be a single marketing metric that is above all others. In my experience, you need a combination of 3 metrics--marketing efficiency, brand image and customer satisfaction, and ROMI metrics. All three are applicable in different situations and for different initiatives. I can't imagine that a single metric will always work for everything. There are consumers today who are still buying Charmin because of Mr Whipple ads from 25 years ago--how do you measure this ? Probably with more than one metric.<br>Randall Beard<br><a href="http://randallbeard.wordpress.com/" rel="nofollow">http://randallbeard.wordpress.com/</a> John, I'm a huge believer in changing organizational cultures from “marketing is a cost” to “marketing is an investment,” consistent with your CSQ metric idea. Having said this, I'm skeptical that there will ever be a single marketing metric that is above all others. In my experience, you need a combination of 3 metrics–marketing efficiency, brand image and customer satisfaction, and ROMI metrics. All three are applicable in different situations and for different initiatives. I can't imagine that a single metric will always work for everything. There are consumers today who are still buying Charmin because of Mr Whipple ads from 25 years ago–how do you measure this ? Probably with more than one metric.
Randall Beard
http://randallbeard.wordpress.com/

]]> By: Andee Sellman, One Sherpa http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407507 Andee Sellman, One Sherpa Fri, 15 May 2009 00:20:53 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407507 Hi John,<br>Thanks for another valuable tool in deciding if your marketing is working. I found it a really easy concept given I'm from a non marketing background Hi John,
Thanks for another valuable tool in deciding if your marketing is working. I found it a really easy concept given I'm from a non marketing background

]]> By: EH http://www.ducttapemarketing.com/blog/2009/05/14/the-ultimate-measure-of-marketing-success/#comment-407506 EH Thu, 14 May 2009 17:54:29 +0000 http://www.ducttapemarketing.com/blog/?p=3433#comment-407506 John, you always write quality posts. I agree with you. You need to provide *more* value to the customers than what they are paying for, but it doesn't always need to come in the actual product they receive. The value can be added by the customer service they receive while going through the buying process. I know that is the top reason for me to give a company repeat business. Once again, great post! John, you always write quality posts. I agree with you. You need to provide *more* value to the customers than what they are paying for, but it doesn't always need to come in the actual product they receive. The value can be added by the customer service they receive while going through the buying process. I know that is the top reason for me to give a company repeat business. Once again, great post!

]]>