Adding Anchor Text Links to LinkedIn Profiles

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I wrote a post earlier this week describing ways to optimize your social media profiles to enhance your ability to draw traffic to your web site pages. The holy grail of a link back to your site from a popular social media site like LinkedIn is one that allows you to add your own anchor text to a link – so instead of the URL that the link points you add keyword rich terms to describe what the link points to. This helps search engines understand what the page is about and is a key in getting ranked for that term.

I had several requests to demonstrate how to add links with anchor text to LinkedIn profiles so I did this quick demo below.

Social Media Profiles as Tools for Links and Traffic (ducttapemarketing.com)
Linkbuilding Techniques That Work (content123.com)
10 Link Building Ideas to Improve Your Web Presence (lookuppage.com)

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Posted by: John Jantsch on May 29, 09 | 4:04 am
Category: Social Media | Tags: , Anchor text, LinkedIn, Social Media

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will1968

Are you sure you get a backlink without a nofollow tag?

I checked on my company profile just no using the seo quake or seo book no follow check and I have a no follow against my company link.

With all these things it seems they like to put no follows a lot of the time
ducttape

These things change frequently as you know, at the time I wrote this it was still true. There are some very good reasons for LinkedIn not to do this, so I'm guessing they caught on.
kimberly mccabe

Great info! Thanks. I just added a post on my blog linking to you. I wonder if I can do that for our Oshyn.com group on LinkedIn?
Ron Ratliff

John,

Thank you for the tip on Anchor Text. I have another question for you....my primary "job" is as the owner of my business, but I have several new "activities" that I want to promote (i.e. training, writing, etc.).

Since I'm beginning to think that my profile is not the best place to list activities, where do you recommend putting these in LinkedIn?
West Coast Vinyl

Thanks for the information that everyone can do and if utilized its worth lots. West Coast Vinyl
Catherine Brown

I did not know how to do this- how great! thanks
Kris Bovay

Thanks John. Appreciate the demo. Great idea and very easy to use.
Justin

Thanks for the demo John. This is a very useful tool.
Mark Green

John, thanks for sharing this great tip. Not only did I take advantage of it, I also shared your idea with friends - which helps me look smarter than I actually am!!!!

Love your blog, and appreciate your willingness to share such awesome tips and strategies with the rest of us.

I sincerely hope that this blog is helping you drive business, because you sure do seem to "give the goods" without asking for anything in return. Just wanna let you know that I'm noticing, and I bet there are a lot of other folks out there just like me. Keep it up!!!
Gratis Goody

I am not a LinkedIn user as of yet, but I have a new venture starting late June and this sound like exactly what I need to get a boost. I appreciate the demonstration it looks easy enough to accomplish. Thanks for recommending a great tool like this. :)
Marketing Deviant

Thanks for the demo! Smart move in squeezing link juice through LinkedIn.
Will Welborn

Thanks! That was great advice and I just updated my profile. Keep coming up with new ways to help the small business folks out here...
Eric Ungs

Thanks for the post. Something so simple can become of great use for search.
btrandolph

very cool. why aren't more people doing this?!
Andy

Great tip. Instead of just linking my site, ohmygov.com, I actually typed in government news and humor. But I'm not sure if those are the right keywords I want to link. Is there a better way to determine what keywords to choose? Can you do the same thing on Facebook?
RichSpalding

Thanks, so simple, yet I didn't know that :)

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