Small Business Marketing Blog from Duct Tape Marketing

Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful.
Brown tells that to her doubters she enthusiastically [...]

Capturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this task just seems to get easier. Camera prices have fallen while quality has risen, editing software is free and simple to use, and video hosting [...]

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)
Enjoy!
Good stuff [...]

I’m often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it’s one of the easiest and most effective ways to both create and optimize [...]

OK, so you’ve got your twitter account up and cooking, you’re using 3rd party apps to filter and aggregate search and you’ve got a tweeting routing down pat, now what?
Now it’s time to take a much deeper look into the social web and start slicing conversation themes, discovering who’s influencing what, who’s saying what and [...]

Marketing podcast with Scott Belsky (Click to listen, right click and Save As to download – subscribe now via iTunes
For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of Behance, a company that develops products and services that boost productivity in the Creative Professional Community. Scott’s first project [...]

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)
Enjoy!
Good stuff [...]

Last week I conducted a webinar on the use of social media for small business as part of a series for the Verizon Small Business Center. The session was recorded and you can listen to the playback here
I also did a session called Collaboration in the Digital Age as part of this series and you [...]