Several years ago, Hilary Brown decided to open a burger joint in Lawrence, KS. She readily admits that folks around town questioned whether the world, or for that matter Lawrence, needed another place to get a hamburger. After all, this is a college and fast food is plentiful.
Brown tells that to her doubters she enthusiastically replied, “what I’m creating is the next generation of burger joints.” Local Burger, as her restaurant is called, takes into consideration where food comes from as well as the environment, unnatural additives, and sustainable agriculture. All of the creative dishes served at Local Burger are prepared from foods grown or raised no more than 200 miles away (some less than 5). In addition, most products are organic and gluten free, including local wine and beer.
The restaurant is billed as The World’s Most Local Burger and the menu even features a chart displaying products purchased from local farmers and suppliers and the distance to each. It also happens to be one of the few places around where you can get elk, buffalo, pork, turkey and tofu burgers.
Using local as a way to differentiate an otherwise commodity type business and then backing it up with every brand element and process is a powerful way to fight chains and the need to compete solely on price. Brown’s strategy and business model have landed her on the pages of Gourmet, Bon Appétit, Outside and on the Sundance Channel. You can follow Local Burger on twitter.
In our current economic environment, local has a nice feel to it as well.
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Capturing and adding video to your marketing and social media mix has become a necessary and increasingly expected part of creating your overall marketing message. With each passing day this task just seems to get easier. Camera prices have fallen while quality has risen, editing software is free and simple to use, and video hosting and streaming from sites like YouTube provide most of the heavy lifting when it comes to putting those videos online.
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)
I’m often talking about producing high quality, education based content as way to draw leads to know, like and trust you. So, for example, I always advise small business owners to create and populate a blog because I happen to think it’s one of the easiest and most effective ways to both create and optimize content.![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=b77a9e55-84a4-4d12-b4b1-9233935a9e30)
OK, so you’ve got your twitter account up and cooking, you’re using 3rd party apps to filter and aggregate search and you’ve got a tweeting routing down pat, now what?![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=98960439-8e1b-4eab-b048-2898569803b7)
For this week’s episode of the Duct Tape Marketing Podcast I visited with Scott Belsky, founder of ![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=c68b0cd5-1065-4e57-bf80-e7c2a2a7b920)
I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_c.png?x-id=241491d8-737f-40d8-bdd1-79cff4d438ac)