Comments on: The 5 Things People Really Buy

By: Jerry

Jerry — Sun, 28 Jun 2009 02:38:30 +0000

I think #4 is the most common for most
“4) Help them save or not lose money today and in future”
Most of the small business owners I have dealt with are more concerned about not losing money instead of making more money. This has shocked me, because I thought the first reason would be the most common. It may also depend on the business and the financial condition of the small business owner.

By: ducttape

ducttape — Thu, 18 Jun 2009 21:42:19 +0000

How can I miss the point of my own arguement?

By: Pacman

Pacman — Thu, 18 Jun 2009 21:22:05 +0000

You are missing the entire point of the argument – those that think they are trying to save the planet may not be as noble as they think – maybe its their egos that are trying to justify their existence. You, as a marketer, can not be naive about the true reasons people buy and should cover that and then sell to their noble side so they have something to tell the world about, except self-interest. Napoleon thought he had cracked open a great mystery when he discovered that men would die for little pieces of stamped metal. Not pretty but true, and a marketer can't afford the luxury of lofty idealism but must see human nature for exactly what it is – mostly self-interest.

By: Flywheel aka Ortonom

Flywheel aka Ortonom — Mon, 15 Jun 2009 18:49:33 +0000

At the root, people buy what they desire; what they need and/or want.

It is my belief (maybe my hope) that marketing is evolving. This largely due to social media. Social media is fast becoming the determining factor in the buying process. In a growing number of industries social media is the trigger for the actual acquisition of a lead. Therefore, I believe, it's not so much about what we say, it's about what they (our customers) are saying.

This leads me to believe that the best marketing is done through customer service and support. [It's definitely a paradigm shift].

Instead of telling my prospect how our service fulfills your 5bullets, I am going to show our customers. We already do, but there is always room to improve, right?

Thank you for publishing this article. It has been the source, as you intended of inspiration for me. In the form of bring clarity to an already deployed concept that I had yet to find the words to describe.

By: Kris Bovay

Kris Bovay — Mon, 08 Jun 2009 06:58:25 +0000

Saving time and making money seem to be strong themes in this approach. When I stopped to think about some of the issues/problems I deal with in business, I realized that most of those do related directly to either time or money. Good reminder. Thanks.

By: Terrance

Terrance — Mon, 08 Jun 2009 01:39:25 +0000

Great post, that's so true.

By: Barney Austen

Barney Austen — Fri, 05 Jun 2009 14:56:35 +0000

Excellent post. It might be stating the obvious – but thats no bad thing. If your product and/or service doesn't do anything in the 1-5 above then you are wasting your time and money! I am putting the list on my screen to remind me when I'm doing up marketing “blurb”!

By: Mike O'Neill

Mike O'Neill — Fri, 05 Jun 2009 01:50:12 +0000

You are right on target! You've made your sell when you are believed in.
Make your customer feel secure, satisfied and Happy!