Small Business Marketing Blog from Duct Tape Marketing

Just the other day I did an interview with a columnist working on a story about people starting up a business venture while still employed. My take as an employer is that those individuals have a moral obligation to perform to that best of their ability for their current employer, however, my view is that [...]

A pretty common question these days is “which social network is the best?” – And to that I usually say – “the one that helps you meet your marketing objectives” – and in that regard, many are great, but for different reasons.
I really like some things about LinkedIn. It has always tended towards the service [...]

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. [...]

Marketing podcast with Andrew Lock (Click to listen, right click and Save As to download – subscribe now via iTunes
For this episode of the Duct Tape Marketing podcast I spoke with unconventional marketer Andrew Lock of Help My Business Sucks! online TV fame.
Andrew discussed his path to marketing success, including his “how to use [...]

The other day I was conducting an educational workshop for folks interested in becoming Duct Tape Marketing Coaches. At one point I talked about presenting workshops as the primary way that coaches acquired customers and that it was an essential success factor for prospective coaches to consider.
One of the attendees then asked that, “if speaking [...]

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)
Enjoy!
Good stuff [...]

One of the most common reason stated by small businesses for not embracing social networking is that they can’t measure or, worse yet, don’t believe there is any solid return on the investment of participation. I get emails almost daily from frustrated marketers who want to dive more fully into social networking, but can’t convince [...]

Here’s my quick answer – “hell no”
Let me start by giving you some back story to this post. I read and pointed out on twitter an article from Fast Company – here’s the tweet – @ducttape: Are You Building a Consumer-Facing Company? http://su.pr/2XxE7B the customer vs culture debate rages on. The gist of the [...]