Comments on: What Really Generates Referrals http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/ Small business marketing blog Sat, 21 Nov 2009 16:03:46 -0500 http://wordpress.org/?v=abc hourly 1 By: crettich http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408247 crettich Sun, 12 Jul 2009 16:08:49 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408247 John - another strong and comprehensive article. Starting right in on Making People Look good is brilliant. Its what we should be doing in life anyway, and if it coincidentally strengthens professional and business relationships along the way, everyone wins.<br><br>I am making your article the 'Article of the Month' in my newsletter. John – another strong and comprehensive article. Starting right in on Making People Look good is brilliant. Its what we should be doing in life anyway, and if it coincidentally strengthens professional and business relationships along the way, everyone wins.

I am making your article the 'Article of the Month' in my newsletter.

]]> By: phyllismufson (Phyllis Mufson) http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408216 phyllismufson (Phyllis Mufson) Wed, 08 Jul 2009 19:17:40 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408216 What really creates referrals (Duct Tape Marketing) http://tinyurl.com/mgjhfl What really creates referrals (Duct Tape Marketing) http://tinyurl.com/mgjhfl

]]> By: Tracy McCabe Stewart http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408207 Tracy McCabe Stewart Tue, 07 Jul 2009 12:22:24 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408207 What a great post! I've featured you on my artblog today: <a href="http://www.tracymccabestewart.com/weblog" rel="nofollow">www.tracymccabestewart.com/weblog</a>. Thanks for the inspiration. What a great post! I've featured you on my artblog today: http://www.tracymccabestewart.com/weblog. Thanks for the inspiration.

]]> By: Seh http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408202 Seh Tue, 07 Jul 2009 00:07:48 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408202 A referral system makes all the difference in the world. It gives you a chance to focus on your business and be creative when you're not always searching for customers. I use online video to create leads on my sites. Then I starts referral system. Most of my initial traffic comes from posting my videos free to <a href="http://www.Adwido.com" rel="nofollow">http://www.Adwido.com</a> because of the way they target keywords to boost targeted traffic back to the site. Then out the back I create more traffic with referrals. A referral system makes all the difference in the world. It gives you a chance to focus on your business and be creative when you're not always searching for customers. I use online video to create leads on my sites. Then I starts referral system. Most of my initial traffic comes from posting my videos free to http://www.Adwido.com because of the way they target keywords to boost targeted traffic back to the site. Then out the back I create more traffic with referrals.

]]> By: Jerry http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408186 Jerry Mon, 06 Jul 2009 03:21:21 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408186 They are all excellent points, but I believe exceeding expectations is the most important and perhaps the hardest to do. They are all excellent points, but I believe exceeding expectations is the most important and perhaps the hardest to do.

]]> By: RedHotFranchises http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408180 RedHotFranchises Sat, 04 Jul 2009 18:55:31 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408180 <a href="http://www.getref.com" rel="nofollow">http://www.getref.com</a> is also a good site to find more referrals although the results aren't that great, every penny sure beats the blank. http://www.getref.com is also a good site to find more referrals although the results aren't that great, every penny sure beats the blank.

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408172 ducttape Fri, 03 Jul 2009 16:13:00 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408172 Mike you're so right - referrals and referral worthiness are not a subset of marketing. I think that's such a key distinction. Mike you're so right – referrals and referral worthiness are not a subset of marketing. I think that's such a key distinction.

]]> By: mikemoore http://www.ducttapemarketing.com/blog/2009/07/02/what-really-generates-referrals/comment-page-1/#comment-408171 mikemoore Fri, 03 Jul 2009 15:52:31 +0000 http://www.ducttapemarketing.com/blog/?p=3736#comment-408171 John, you have hit the nail on the head. Referrals can and should be the key to building a great business that grows on its merits. Building such a company, however, requires that being worthy of referrals must run through every function of the enterprise as a core culture. Referral strategies implemented as a subset of marketing are unlikely to work unless and until the referral culture is deeply ingrained in every aspect of the business from the boss to operations to customer service. It is just putting lipstick on a pig. Conversely, however, when referral worthiness is deeply ingrained in every aspect of the business, the business can grow with minimal focus on marketing as separate discipline. Bottom line, any marketing makeover should start with an audit of referral worthiness - put away the lipstick and take a hard look at whether the business is capable of generating happy customers. John, you have hit the nail on the head. Referrals can and should be the key to building a great business that grows on its merits. Building such a company, however, requires that being worthy of referrals must run through every function of the enterprise as a core culture. Referral strategies implemented as a subset of marketing are unlikely to work unless and until the referral culture is deeply ingrained in every aspect of the business from the boss to operations to customer service. It is just putting lipstick on a pig. Conversely, however, when referral worthiness is deeply ingrained in every aspect of the business, the business can grow with minimal focus on marketing as separate discipline. Bottom line, any marketing makeover should start with an audit of referral worthiness – put away the lipstick and take a hard look at whether the business is capable of generating happy customers.

]]>