Small Business Marketing Blog from Duct Tape Marketing

One of the delights for many who dine at Chinese restaurants is the fortune contained inside the little cookie desert.
Finding little hidden gems inside a surprise package takes us back to the fun we had at birthday parties and opening presents during a holiday.
I think businesses can tap the fortune cookie tactic in their own [...]

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week)
Enjoy!
Good stuff [...]

I’m taking a few days vacation so I shouldn’t even be writing this, but I couldn’t help it. (I’ll keep it short though)
I was walking down a street in a small Idaho town when I came on this sign – it made me chuckle, but more than that it made me really want to see [...]

More than once those that follow what I do have asked me how I seem to get so much done in a day. I have to admit that I get a lot of help from the man behind the curtain and from you my readers and subscribers. That’s the part that many don’t see, but [...]

Marketing podcast with Gary Vaynerchuk (Click to listen, right click and Save As to download – subscribe now via iTunes

For this week’s episode of the Duct Tape Marketing Podcast I visited with Gary Vaynerchuk.
Gary has captured attention with his pioneering, multi-faceted approach to personal branding and business. After primarily utilizing traditional advertising techniques to build [...]

In a further continuation of my series of quick social media tips (check out 5 Tips for Getting More from LinkedIn, 5 Tips for Getting More from Facebook, and 5 tips for Getting More from Twitter), I’m covering some overarching advice today as I believe small business owners and marketers need to think strategically about [...]

I’ve added a weekend post routine that I hope you enjoy. Each weekend I write a post that features 3-4 things I read during the week that I found interesting. Generally speaking it won’t involve much analysis and may range widely in topic. (Flickr image included here is also fav image of the week) – [...]

Small business owners resist creating marketing strategy like many resist getting their teeth cleaned.
Over the years, I’ve discovered why this is:
An effective marketing strategy requires understanding who you are, choosing to be different than everyone else, and committing to one simple way of doing, acting and creating – to the exclusion of all other ways [...]