Small Business Marketing Blog from Duct Tape Marketing

Thanks for sharing this Book, I'll definitely take a look into it during my spare time. Keep up the Great Resource!

Great post!

Thanks John,

I'll take a look at the first chapter and see what I think.

I've not had a listen to the Podcast yet, I'll see if I get time later.

Cheers!

Paul.

This is an excellent book! A true must read for 2009. And with it's witty overbite and irreverent spin; I not only learned to market my entrepreneurial ventures differently but I found myself falling under the spell of the writer and his unique way of telling the story of present day "chaos of change."

Author,Jeremy Gutsche, really drives home his point that, "to remain stale and timid is futile."

The synopsis of his writings are as follows: Those companies who are nimble and on the outer edge get; faster results, better positioning and stronger foot holds in the arena-with more precision (especially during poor economic times).

I personally gathered from the book that; By taking new(untried)approaches-that demand smarter thinking and defined actions, a new world will open up were the receiver of the message, service or product will respond favorably.

On another note.

The (read)is well paced and chunk full of quick quips and tidbits of historic business blunders(past and present) of brands giving up their strongholds to agile and pro-risk mavericks,ready to do what needed to be done. To take trends and make them their own.

What happen to the number #1 Typewriter maker in the world(Smith Corona)? Where are they now? What about Pan Am, Trans Air or Eastern? You ever heard of JetBlue or Southwest Airlines? I bet you have. They were ahead of the trend or created their own(in a world of chaos and bankrupt airlines they flourished) and this books and it's author really nails this down to the ground and forces you to question why it is good to challenge the norm and to think outside on the outer edge.

One final note worth mentioning is the books layout and format. Very unique. And graphs are present when needed.

"EXPLOITING CHAOS," also makes great use of heading, white space and real stories, adding validity to the author's rants in succinct fashion.

My interest never wained and I got through it in 3hrs (I read slow).

As a matter of fact,I think I will read it again and again.