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Exploiting Chaos with the Trendhunter

Marketing podcast with Jeremy Gutsche (Click to listen, right click and Save As to download – subscribe now via iTunes

exploiting chaosFor this episode of the Duct Tape Marketing podcast I talked about Exploiting Chaos with TrendHunter founder Jeremy Gutsche. TrendHunter is billed as the world’s largest network for trend spotting and innovation and the site is a terribly entertaining and informative place to spend some time.

Jeremy’s book – Exploiting Chaos – 150 ways to spark innovation during times of change – is a fun and engaging read. The book is filled with bold statements, images and tidbits along with stories that illustrate each point. I found it to be one of the more thoughtful books on the topic of innovation that I’ve read in a long time.

Pick any short chapter and you are certain to be inspired by the creative and sometimes risky thinking.

In our session we talked about:

  • About trend spotting
  • About new book: Exploiting Chaos
  • Expanding on: Exploiting economic recession/turmoil
  • Expanding on: Culture is more important than strategy
  • Expanding on: Failing through innovation
  • Expanding on: Hire freaks
  • Uncovering future trends
  • Future global trends
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  • susan01

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

    Margaret

    http://businesseshome.net

  • http://redhotfranchises.com/ RedHotFranchises

    Thanks for sharing this Book, I'll definitely take a look into it during my spare time. Keep up the Great Resource!

  • http://www.myconferenceline.com/ Lee

    Great post!

  • http://paul-lear.com/ Paul Lear

    Thanks John,

    I'll take a look at the first chapter and see what I think.

    I've not had a listen to the Podcast yet, I'll see if I get time later.

    Cheers!

    Paul.

  • volontewilliams

    This is an excellent read! A true must buy for 2009-with it's witty overbite and irreverent spin: I not only learned to market my entrepreneurial ventures differently but I found myself falling under the spell of the writer and his unique way of telling the story of present day “chaos of change.”

    Author,Jeremy Gutsche, really drives home his point that “to remain stale and timid is futile.”

    The synopsis of his writings are as follows: Those companies who are nimble and on the outer edge get; faster results, better positioning and stronger foot holds in the arena-with more precision (especially during poor economic times).

    I personally gathered from the book that; By taking new(untried)approaches-that demand smarter thinking and defined actions, a new world will open up were the receiver of the message, service or product will respond favorably.

    On another note.

    The (read)is well paced and chunk full of quick quips and tidbits of historic business blunders(past and present) of brands giving up their strongholds to agile and pro-risk mavericks,ready to do what needed to be done. To take trends and make them their own.

    What happen to the number #1 Typewriter maker in the world(Smith Corona)? Where are they now? What about Pan Am, Trans Air or Eastern? You ever heard of JetBlue or Southwest Airlines? I bet you have. They were ahead of the trend or created their own(in a world of chaos and bankrupt airlines they flourished) and this books and it's author really nails this down to the ground and forces you to question why it is good to challenge the norm and to think outside on the outer edge.

    One final note worth mentioning is the books layout and format. Very unique. And graphs are present when needed.

    “EXPLOITING CHAOS,” also makes great use of heading, white space and real stories, adding validity to the author's rants in succinct fashion.

    My interest never wained and I got through it in 3hrs (I read slow).

    As a matter of fact,I think I will read it again and again.

  • volontewilliams

    This is an excellent book! A true must read for 2009. And with it's witty overbite and irreverent spin; I not only learned to market my entrepreneurial ventures differently but I found myself falling under the spell of the writer and his unique way of telling the story of present day “chaos of change.”

    Author,Jeremy Gutsche, really drives home his point that, “to remain stale and timid is futile.”

    The synopsis of his writings are as follows: Those companies who are nimble and on the outer edge get; faster results, better positioning and stronger foot holds in the arena-with more precision (especially during poor economic times).

    I personally gathered from the book that; By taking new(untried)approaches-that demand smarter thinking and defined actions, a new world will open up were the receiver of the message, service or product will respond favorably.

    On another note.

    The (read)is well paced and chunk full of quick quips and tidbits of historic business blunders(past and present) of brands giving up their strongholds to agile and pro-risk mavericks,ready to do what needed to be done. To take trends and make them their own.

    What happen to the number #1 Typewriter maker in the world(Smith Corona)? Where are they now? What about Pan Am, Trans Air or Eastern? You ever heard of JetBlue or Southwest Airlines? I bet you have. They were ahead of the trend or created their own(in a world of chaos and bankrupt airlines they flourished) and this books and it's author really nails this down to the ground and forces you to question why it is good to challenge the norm and to think outside on the outer edge.

    One final note worth mentioning is the books layout and format. Very unique. And graphs are present when needed.

    “EXPLOITING CHAOS,” also makes great use of heading, white space and real stories, adding validity to the author's rants in succinct fashion.

    My interest never wained and I got through it in 3hrs (I read slow).

    As a matter of fact,I think I will read it again and again.