Comments on: Co-Creating Know, Like and Trust http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/ Small business marketing blog Thu, 21 Apr 2011 08:39:07 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Carolynrhiggins http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-410953 Carolynrhiggins Mon, 12 Oct 2009 03:36:50 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-410953 John, <br>I love this post - very provocative and insightful. I especially like how you modernized your definition of marketing to embrace technology.<br><br>One thing that kept going through my mind as I read this is something from my marketing automation software sales days - technology now allows us to have a conversation with our prospects and customers - and what better way is there to build trust? <br>Your statement, "Today, trust is built when value is co-created at the intersection of hi tech and hi touch" embodies that strategy. We can now know our followers better than ever, communicate with them on their terms, with content they want - and as often as they want!<br><br>You hit the nail on the head (to paraphrase) - "we all need a fundamental shift in the way we view every strategic element of our marketing and our businesses." John,
I love this post – very provocative and insightful. I especially like how you modernized your definition of marketing to embrace technology.

One thing that kept going through my mind as I read this is something from my marketing automation software sales days – technology now allows us to have a conversation with our prospects and customers – and what better way is there to build trust?
Your statement, “Today, trust is built when value is co-created at the intersection of hi tech and hi touch” embodies that strategy. We can now know our followers better than ever, communicate with them on their terms, with content they want – and as often as they want!

You hit the nail on the head (to paraphrase) – “we all need a fundamental shift in the way we view every strategic element of our marketing and our businesses.”

]]> By: Carolynrhiggins http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409772 Carolynrhiggins Sun, 11 Oct 2009 23:36:50 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409772 John, <br>I love this post - very provocative and insightful. I especially like how you modernized your definition of marketing to embrace technology.<br><br>One thing that kept going through my mind as I read this is something from my marketing automation software sales days - technology now allows us to have a conversation with our prospects and customers - and what better way is there to build trust? <br>Your statement, "Today, trust is built when value is co-created at the intersection of hi tech and hi touch" embodies that strategy. We can now know our followers better than ever, communicate with them on their terms, with content they want - and as often as they want!<br><br>You hit the nail on the head (to paraphrase) - "we all need a fundamental shift in the way we view every strategic element of our marketing and our businesses." John,
I love this post – very provocative and insightful. I especially like how you modernized your definition of marketing to embrace technology.

One thing that kept going through my mind as I read this is something from my marketing automation software sales days – technology now allows us to have a conversation with our prospects and customers – and what better way is there to build trust?
Your statement, “Today, trust is built when value is co-created at the intersection of hi tech and hi touch” embodies that strategy. We can now know our followers better than ever, communicate with them on their terms, with content they want – and as often as they want!

You hit the nail on the head (to paraphrase) – “we all need a fundamental shift in the way we view every strategic element of our marketing and our businesses.”

]]> By: JohnPohl http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409757 JohnPohl Thu, 08 Oct 2009 17:08:20 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409757 Thanks for the quick reply, John, and good luck with your speech today. Thanks for the quick reply, John, and good luck with your speech today.

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409756 ducttape Thu, 08 Oct 2009 16:39:37 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409756 John I think the need and uniqueness have to be in place before trust really happens anyway, so I've kept it this simple and used it for over 10 years now for that reason.<br><br>On the co-create term - the role of the customer as a collaborator has become an extremely important one since the event of social media and the customer's ability to shape the product and the brand. John I think the need and uniqueness have to be in place before trust really happens anyway, so I've kept it this simple and used it for over 10 years now for that reason.

On the co-create term – the role of the customer as a collaborator has become an extremely important one since the event of social media and the customer's ability to shape the product and the brand.

]]> By: JohnPohl http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409755 JohnPohl Thu, 08 Oct 2009 15:49:46 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409755 Very provocative post--as always--and your emphasis on trust is spot on. <br><br>I'd like to suggest the following tweaking of your definition of marketing: "Marketing is discovering someone with a need you can uniquely fulfill, and getting them to know, like, and trust you." In other words, I think the definition needs to recognize the role of marketing to first identify prospective customers prior to communicating with them.<br><br>And I have one question: Why do you use the term "co-create" rather than "create"? Who is the other party your term refers to.<br><br>Thanks! Very provocative post–as always–and your emphasis on trust is spot on.

I'd like to suggest the following tweaking of your definition of marketing: “Marketing is discovering someone with a need you can uniquely fulfill, and getting them to know, like, and trust you.” In other words, I think the definition needs to recognize the role of marketing to first identify prospective customers prior to communicating with them.

And I have one question: Why do you use the term “co-create” rather than “create”? Who is the other party your term refers to.

Thanks!

]]> By: Scott Allison http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409752 Scott Allison Thu, 08 Oct 2009 01:48:30 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409752 Warren Buffett will only do business with people he "knows, likes and trusts"! Warren Buffett will only do business with people he “knows, likes and trusts”!

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409750 ducttape Wed, 07 Oct 2009 21:15:57 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409750 So funny that he wrote that back in 1982 before the Internet. So funny that he wrote that back in 1982 before the Internet.

]]> By: ducttape http://www.ducttapemarketing.com/blog/2009/10/07/co-creating-know-like-and-trust/#comment-409751 ducttape Wed, 07 Oct 2009 21:15:57 +0000 http://www.ducttapemarketing.com/blog/?p=4243#comment-409751 So funny that he wrote that back in 1982 before the Internet. So funny that he wrote that back in 1982 before the Internet.

]]>