Small Business Blogging 101

Fri Oct 09, 2009

If you are looking for a quick overview of blogging for small business, thinking about starting a blog, or already have a blog and need some tips for getting more from it, you might enjoy the following presentation I did as part of a series of webinars with email marketing service provider Vertical Response.

Getting started
Design resources
Best practices
Plugins and addons
Promoting and amplifying

Hope it gives you some new ideas. (FYI you can click on the little TV like icon to view in full screen.)

Lots of disclosure here too: Vertical Response is a partner of the Duct Tape Marketing Coach Network and the young lady conducting the interview is none other than my daughter Jenna Jantsch!

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Posted by : John Jantsch on Oct 09, 2009 | 6:02 am

Categories : Blogging, Duct Tape Marketing, Social Media

Tags : Blogging, Vertical Response, WordPress

Bill
I think that using a blog to help generate leads and awareness for your company is great. Now the question i have is should you blog yourself or in my case learn how. Or should i hire a company to do it for me. I don't necessarily mean a full out advertising or marketing company like http://mindshape.com . Or do you think that would be the best action.
http://www.apxalarm.com/about/mission Burglar Alarms49
Amazing post. I just stumbled upon your blog and wanted to say that I have really liked reading your blog posts. It's really very interesting.Thanks a lot for the information.Keep blogging.
http://www.apxalarm.com/ Burglar Alarms101
Great point on keeping focused on goals in developing blogging and hope blogging 101 helps me a lot. I really appreciated many aspects of your blog. I found much more information from this post. Thanks for sharing. Keep blogging
http://blog.b2bcommunications.com/ Rebekah Donaldson
Bill that's a great question. Authenticity is key but some folks don't have the time or drive to crank out posts. A good compromise is a) blogging for business coaching that helps you find your own voice, online community, and blog article topics and b) a long term relationship with a great copywriter you trust. Then the process can go something like this: copywriter email or phone interviews you to learn your opinion about a topic, then does the 'heavy lifting' of shaping your thoughts into prose. You take it from there, tweaking so it's in your own voice and ensuring it really expresses what you think. A side benefit of working with a copywriter is that there's another party helping to drive the process — he or she wakes up each day thinking 'have we gotten that blog content squared away?' and if need be they can poke you a bit until you deliver answers they need to stay on track.
Bill
Thanks for the advice!
http://www.crbizgroup.com/ Christine from the CRBiz Group
Blogging is something I am an avid user of. My blog is still in the process of getting known and not too old yet. I've created several blogs in the past, some I still use and some I do not. Great information and must say going to have to put some of it into use into my blogs.
Blogs have helped my businesses slightly, but I still won't depend on them 100% yet.
Christine
CRBiz Group
http://www.crbizgroup.com/ Christine from the CRBiz Group
Blogging is something I am an avid user of. My blog is still in the process of getting known and not too old yet. I've created several blogs in the past, some I still use and some I do not. Great information and must say going to have to put some of it into use into my blogs.
Blogs have helped my businesses slightly, but I still won't depend on them 100% yet.
Christine
CRBiz Group

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